Alternative media Case Study Example | Topics and Well Written Essays - 250 words - 1

Alternative media - Case Study Example It’s obvious this is a subtle dig at the propensity of tobacco to be a cancer causing agent. In other such co-optations Adbuster’s parodied Tiger Woods as a picture of the Nike logo in the background was featured and then a swoosh sign within Tiger Wood’s mouth was inserted. The implications for this are clear, as it demonstrates a political commentary on the means by which Nike has purchased Wood’s advertising power and voice. Another image has the slogan ‘Buy Nothing Day’ with a giant credit card running down the street displayed. In these regards, there are ultimately two means of constructing these forms of alternative commercialization. The first being the alteration of existing imagery in an effort to play on the power effects contained in these images. The second method is the direct construction of methods that call into question mainstream social ideals, for instance consumerism. References "Culture Jammers." Adbusters. N.p., 2011. We b. 7 Apr 2011. .