Meno free essay sample

Meno As to my being a torpedo, if the torpedo is lethargic just as the reason for lethargy in others, at that point in fact I am a torpedo, yet not something else; for I puzzle others, not on the grounds that I am clear, but since I am completely astounded myself. Furthermore, presently I know not what temperance is, and you appear to be in a similar case, in spite of the fact that you did once maybe know before you contacted me. Be that as it may, I have no issue with Join with you in the enquiry (Meno 80d). Plato, in his book Meno, characterizes whether temperance can be instructed. He does as such by introducing two distinct characters; Meno is Just a simple prop cap Plato uses with the goal that he could pass on his genuine messages through Socrates. The book is written in the persuasion style and starts with Menos question if prudence is workable. Socrates reacts to Menos question by saying that so as to address that question, one should initially know whether goodness can be characterized or not. We will compose a custom article test on Meno or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Meno endeavors multiple times to characterize excellence be that as it may, each time Socrates disproves his definition with a counterargument. Before the finish of his third endeavor, Meno considers Socrates a torpedo fish since he feels as though all the information that he had cquired from Gorgias was supplanted by questions and vulnerability. In the previously mentioned entry, in the doxical setting, Socrates concedes he has this impact on others since he himself doesnt know . Then again, in the ethological setting, Socrates is deriding the lessons of Gorgias and the Sophists. Also, in a more extensive viewpoint, through Socrates, Plato reprimands all who imagine like they have gained all the information feasible in this world. As Meno starts his poll, Socrates solicits Meno to repeat Gorgias definition from goodness. He gladly characterizes prudence as the capacity for a man and a ladies to finish their legitimate obligations and proceeds on my truism that ethics is diverse for all. Socrates quickly dismisses this thought by disclosing to Meno that he is depicting the various types of temperance not ethicalness itself. He attempts again by saying that ethicalness is the capacity to govern humanity in a Just way. In any case, Socrates contends this is definitely not a substantial definition since Justice or the demonstration of being Just is an ethicalness itself for the meaning of a word can't have some portion of the word in the definition. On his third attempt, Meno portrays uprightness as the longing for and the capacity to accomplish great. Socrates by and by disproves this definitions by saying that the meaning of good changes from individuals. At the end of the day, ones great can be somebody elses terrible. After their long and tedious discussion, Meno to some degree abandons characterizing what uprightness is since Socrates had something degenerate to state about each definition he thought of. Consequently Meno says to Socrates, you appear to me both in your appearance and in your control over others to resemble the level torpedo fish, who torpifies the individuals who draw close to him nd contact him, as you have now torpified me (79d). In the doxical sense, Socrates legitimizes his viewpoint and his thinking by saying that he baffles or mistakes everybody for he himself doesn't have the foggiest idea. What's more he proceeds by saying that Meno himself guaranteed that he comprehended what ethicalness was once and now he goes with Socrates to tind the genuine definition ot righteousness. Additionally, in the ethological sense, Socrates delivers this announcement to Gorgias and the Sophists. Gorgias showed the residents of his town how to talk and sound like an astute man. In spite of the fact that these people have not picked up astuteness they were prepared to act as they did. For example Gorgias instructed Meno what excellence is at the same time, he in fact educated Meno of a righteousness not uprightness completely. This thus implies Gorgias himself doesn't have the foggiest idea about the genuine meaning of temperance either. His numbness of such information suggests that different skeptics as him don't know too . Socrates verifiably utilizes the possibility that it isn't directly for one to lecture of an idea except if one completely gets it. Through Socrates Plato passes on the possibility that one must ractice what the lecture. Socrates makes questions in others minds since he himself is far fetched about numerous things on the planet. Be that as it may, Gorgias and different Sophists like him lecture of what they don't have a clue and can't rehearse it for themselves since they don't know about what they lecturing. Through Socrates, Plato passes on the incongruity of the circumstance to his perusers. Socrates was executed in 399 B. C since he was blamed for tainting the young. Nontheless, ironicly the Sophists were really the ones that were ruining the young people with bogus nformation while Socrates was lecturing genuine information. Through the aporetic dispassionate discoursed, Plato plans for the perusers to be occupied with the conversation Meno and Socrates have. This commitment permits the perusers to experience and endeavor to fgure out the significance of temperance and whether it is workable or not. Plato expects for his perusers to recollect the inquiries that Socrates posed to show up at all of his answers. At the finish of this Platonic Dialog, Plato needs his perusers to logicians themselves and tackle regular day to day existence circumstances hrough this inquiries as opposed to professing to recognize what to do. At last, none of the words in the Meno ought to be fully trusted. Every single word in the content has a more profound significance whether it be doxical, ethnological, legendary or amusing. Plato has a reason for all the occasions in the book. In spite of the fact that Meno considered Socrates a torpedo fish to ridicule his questionares, the counterargument Socrates utilized was a shrewd hit to the Sophists. Through his confusing work, Plato moves every one of his perusers to see the world in a philosophical way.

Dresden and the Destruction of Vonneguts Dream :: Slaughterhouse-Five Essays

Dresden and the Destruction of Vonnegut's Dream The little dream Vonnegut took with him to war was definitely not established on the rubble of craziness, ludicrousness, and silliness that he encountered in WWII. His fantasy was established on hand, solidness, and equity. It was established on what Dresden represented. Also, when Dresden vanished so too did Vonnegut's dream. (Klinkowitz 223) Vonnegut's perspectives on death, war, innovation and human instinct were totally influenced by his involvement with Dresden and these subjects become apparent in his books. The consistent theme between all of Vonnegut's topics is war.The shelling of Dresden had a significant sway on the life and composing of Kurt Vonnegut. Once in a while has a solitary episode so overwhelmed crafted by an essayist (Goldsmith IX). World War II formed a large number of Kurt Vonnegut's methods of reasoning that show up in his books, particularly Slaughterhouse Five. With Slaughterhouse Five, Vonnegut had the option to manage his war time bad dream (Klinkowitz 225). In Slaughterhouse Five we witness a snapshot of parity in Vonnegut's life when he finds himself fit for managing the extreme torment of his Dresden experience and all set on with the matter of living. On the off chance that the war turns into a general allegory for Vonnegut's vision of human condition, Dresden turns into the image, the core (Reed 186). What made the Dresden shelling significantly progressively loathsome to Vonnegut was that as a detainee, he was amusingly shielded from the bombs and fire. Planes from his nation did the bombarding, and he was culprit, eyewitness and focus on all simultaneously (Goldsmith ix). Kurt Vonnegut, Jr. was conceived on November 11, 1922 in Indianapolis, Indiana. He later served in the US Army Infantry. He was caught after the Battle of the Bulge and sent to Dresden to work in a production line. Subsequent to being granted the Purple Heart in 1967, he got the Guggenheim Fellowship to investigate Slaughterhouse Five.

Europeans coming to America DBQ Essay Example for Free

Europeans coming to America DBQ Essay In the fourteenth century the Europeans set out to locate an all water course to Asia to exchange and get flavors, silks, gold, porcelain, and different wealth. Little did they no they wound up being the main Europeans to investigate the New World. When the New World was found, an ever increasing number of wayfarers kept on wandering out to this New World. The European pioneers continued returning to the New World for riches, an expanded measure of influence in Europe, to spread the Christian religion, and some more. The appearance of the Europeans affected the lives of Native Americans in negative manners, the locals kicked the bucket from infection the Europeans brought, were transformed into slaves, and needed to absorb to new land. Despite the fact that there were many negative impacts of their appearance there were certain effects too, for example, the trading of assets. The Europeans changed the Native American lifestyles until the end of time. One reason the Europeans went to the new World was to secure gold. Nicolas Le Challeux who cruised from France in 1565 expressed this nation was wealthy in gold (Document 2). Because of the way that gold was the essential objective to conquistadors, Pizarro and Cortes went to the New World so as to vanquish gold filled land. Pizarro and Cortes explicitly went to the Aztec and Inca domains in light of the fact that the sanctuaries were made of gold. As indicated by the chart entitled, Exports of Gold and Silver from the New World to Spain, it was evident that inside these years, 1576-1580, much gold was traded from the New World to Spain (Document 3). This is on the grounds that Pizarro and Cortes vanquished the Aztec and Inca domains and took gold. Gold was a central explanation behind the European Explores to go to the New World.

Marketing Essays Red Bull

Advertising Essays Red Bull Chapter by chapter guide Presentation Red Bull and Marketing Theory Presentation Market Entry Market Strategy Advertising Communications Organization Analysis Investigative Methods Organization Sales and Diversification Qualities Shortcomings Openings Dangers Ends Eventual fate of Red Bull and Recommendations References Presentation Red Bull has made a solid brand picture, utilizing bright symbol with two bulls in restriction and an important slogan; ‘Red Bull gives you wings’. Through inventive advertising and sponsorship it has connected itself with outrageous games, creative music and workmanship, all pointed decisively at the youth advertise (Dahlen, Lange and Smith, 2010). This brief analyzes brand advancement, which methodologies have helped it to progress and where the brand goes from here as it faces the possibility of losing its front line picture while proceeding to a great extent with just a single item. Red Bull is an European example of overcoming adversity. The item was propelled in 1987 in Austria. It confronted resistance from the Food and Drink Administration (FDA), who would not clear it for dispersion however notwithstanding this it turned into an underground accomplishment through clubbers and snowboarders. This mutinous position discovered cooperative energy with shoppers, much after it was cleared available to be purchased. It immediately spread into neighboring nations and into the US advertise (Franzen and Moriarty, 2009). Dahlen, Lange and Smith (2010) note that by 2004, it had increased 40% portion of its market area and 70% in Europe. In any case, the brand still confronted issues; it was prohibited in Denmark and France following unconfirmed gossipy tidbits that individuals had passed on from drinking the item in Sweden and Ireland (Mail Online, 2001). The European market was deteriorating, and it confronted appropriation issues from organizations supporting their own-image items. The ever-present rivalry from Pepsi and Coca-Cola restricted the degree for development. With these weights, the organization built up a showcasing procedure that stayed away from standard publicizing, rather concentrating on grass-roots advancement. The item was sold in popular dance club and bars, and the believability of those held in high respect by the youthful objective crowd, for example, DJs (Boswijk, Thijssen and Peelen, 2007). Brand training was given by prominent visits to places where the organization felt individuals ‘might need a lift’. Models incorporate workplaces, building destinations and carports. So called Red Bull wholesalers abused their neighborhood information to help sell the brand and its items. It terms of more prominent promoting, Red Bull has fundamentally centered around keeping up its connections with extraordinary games. It supports two Formula One groups (Red Bull and Toro Rosso), just as snowboarding, kite-boarding, surfing and airplane hustling. These underline its responsibility to its young, lively objective crowd. The following piece of the brief inspects how its promoting system fits into contemporary advertising hypothesis. Red Bull and Marketing Theory Presentation Red Bull is basically a one-item brand, offered at a superior cost in its market area. Having begun in Austria, it immediately spread to different markets counting the USA and has become the market head in its division. It utilizes a novel way to deal with advertising, which is examined later in this segment. In wording of the customary 4Ps of showcasing, subsequently, the organization is anything but difficult to order. Be that as it may, the 4P strategy has gotten analysis as being to some degree constrained (Lee, 2001), and subsequently the organization is analyzed from various points of view in this segment, beginning with advertise passage. Market Entry Any new organization needs to decide how they plan to enter another market. This will be predicated by various factors, for example, the accessible assets, the deals destinations, item offered and existing rivalry (Fifield, 1998). On account of Red Bull, the dispatch of the new item settled another classification of item; that of caffeinated drinks. Gotten from an idea found by Dietrich Mateschitz in the Far East, the equation created included enormous measures of caffeine, sugars (glucose and sucrose) and taurine (Red Bull, 2014). Taurine is a ‘conditional amino acid’, which implies it can't be made by the body however should be given in the eating routine. It is found in meat and fish (WebMD, 2014). It is utilized restoratively in the treatment of congestive cardiovascular breakdown, hypertension, elevated cholesterol and diabetes, among different conditions, and it is available in newborn child equations. Taken together with the different fixings, Red Bull asserts that it gives a jolt of energy (Red Bull, 2014). Since no comparable sort of item existed available, there was no immediate contender. As a trend-setter, the organization needed to instruct its intended interest group on the product’s benefits. On the off chance that a mass market section approach is utilized, this can be incredibly costly (Hill and Jones, 2012), since clients must be persuaded that the new item is sheltered, has special advantages and is socially adequate. Instead of endeavoring to do this for a huge scope, Red Bull embraced a novel technique dependent on presenting the item at a grass roots level. It is advanced as an in vogue drink at occasions where its principle target crowd assembles; clubs, extraordinary games and even gatherings. In the last mentioned, it urges understudies to set up Red Bull parties and furnishes them with free jars to convey to their companions. The organization additionally utilizes vehicles in the corporate shading plan †together with an immense can †which give out limited time tests (Onkvisit and Shaw, 2009). At first, conveyance is set up utilizing little merchants. Now and again, the organization has employed stockrooms furthermore, set up youngsters to forcefully sell the item (Pride and O’Ferrell, 2006). To the extent can be resolved from the accessible writing, this approach is probably going to keep on being utilized in tending to new markets in future. Market Strategy Its picked procedure has prompted solid informal deals in new markets, and this gives a springboard to advance accomplishment in those business sectors. As it develops, it puts further in making occasions, for example, the Flugtag, where contenders endeavor to fly from a wharf utilizing hand crafted, unpowered airplane †the greater part of which are unequipped for flight, and soapbox dashing (Red Bull, 2014a). This draws the two contenders and crowds. The vast majority of the occasions the organization supports are progressively proficient in nature and spread an expanding scope of exercises, from dynamite air dashing utilizing stunt planes, to bluff plunging, wingsuit hustling, motorsports and undertakings. The organization has even moved into PC gaming and e-sports. The highlights that are regular to all of these exercises are their fascination in their intended interest group and their physical and mental prerequisites. Having recognized this methodology, the organization has all the earmarks of being quick to keep on misusing it. While considering the market situating of the Red Bull caffeinated drink, it nearly gives the idea that it has emerged naturally from the properties of the item; it bolsters physical and mental effort and hence the market position underpins this. Be that as it may, this misrepresents is supported by shrewd physical and mental situating. The physical situating alludes to the product’s one of a kind attributes (it gives vitality from its novel recipe) and the mental situating gets from its image picture as being young and fiery, and socially alluring to its twenty-something main fans (Lantos, 2011). From its unique item offering (one item), the organization has added a little to its portfolio through the presentation of Red Bull without sugar, Red Bull zero-calories, Red Bull versions (in kinds of cranberry, lime and blueberry) and Red Bull cola. The cola is advanced just like the main cola drink made from 100% characteristic fixings and puts forth the defense that, not at all like different brands that may be referenced, it has no mystery recipe. The organization follows a similar essential marking approach for these extra items, apparently because they will interest subsets of their current objective crowd. Showcasing Communications Anyway great a brand is, it has no worth except if it can convey its novel attributes to the shopper. On this premise, Red Bull has an exceptionally powerful promoting interchanges approach, it is presently perceived as the 74th most significant brand on the planet, with an estimation of $7.5 billion USD (Forbes, 2014). From grass roots showcasing, nowadays the brand is progressively perceived through its sponsorship activities. This is sponsored up with a solid online nearness that unequivocally mirrors the brand picture and gives a type of Integrated Marketing Communications (IMC). The organization sees present day interchanges media as being basic to their prosperity (Kotler and Keller, 2012). The explanation Red Bull has made such progress has been that it has effectively adjusted its image personality to that of its intended interest group in a manner not accomplished by its rivals (Urbany and Davis, 2010). In any event, when it utilizes conventional showcasing media, for example, TV, it does as such in a peculiar manners that doesn't pay attention to itself as well. In doing so it keeps up the picture that interests to its clients. It is this consistancy of message that is so essential to IMC. Whatever channel is utilized to get the message over, it must be equivalent to those utilized on elective channels. Computerized media gives an undeniably significant strategy for speaking with buyers, and Red Bull has distinguished this. Just as having a solid site that centers around the sponsorship exercises it is associated with, it additionally gives connects to online life sites, for example, Facebook, Twitter, Google+ also, You Tube. These locales provid

40 Advanced and Alternative Search Engines

40 Advanced and Alternative Search Engines There’s tons of information on the internet, and without search engines, it would be next to impossible to find much of this information.When you mention the term search engine, most people automatically think of Google, and this is not in any way surprising.Owing to its high personalized user experience, dominant advertising platform, and powerful algorithms, Google has become a behemoth in the search industry, accounting for about 89% of search traffic, according to search engine rankings by Statista.In addition to Google, the other two big players in the search market in the United States are Bing and Yahoo.With these three capturing majority of the search traffic, it is easy to assume that there is no room for any other players. However, these are not the only reliable search engines.There are numerous other advanced and alternative search engines, some of which allow you to do much more than you can using the big three search engines, and others which cater to niche requiremen ts.Knowing some of these alternative search engines and their specific features make it easier for you to find information you are looking for without spending valuable time browsing through tons of endless stuff.For instance, if you are looking for word documents or PDF files, it is much easier to search for them on a document-oriented search engine rather than on a general search engine.Similarly, if you are looking for social media content, it is much easier to find it when using a social oriented search engine.With knowledge about the different search engines and their features, you can found just about anything you are looking for on the internet.Below, we have compiled for you a list of 40 advanced and alternative search engines, grouped by their category.GENERAL SEARCH ENGINESBefore going into niche specific search engines, let’s start by looking at some alternative search engines that you can use for your general search.1. DuckDuckGo With online privacy increasingly becoming a concern, DuckDuckGo has recently gained a lot of popularity due to its privacy focused features.Unlike Google, which keep a record of everything you do online, DuckDuckGo does not track your search queries or results.In addition, they don’t use your search data to target you with ads. DuckDuckGo also has a highly intuitive, easy-to-use user interface. If you are concerned about your online privacy, this is the best search engine for you. Their privacy features are so advanced that DuckDuckGo is the default browser for the privacy focused Tor Browser.2. Search Encrypt If you are looking for a privacy-focused search engine but have your reservations against using DuckDuckGo, Search Encrypt is a great alternative.Search Encrypt ensures your searches remain private by locally encrypting your searches before they are redirected to the Search Encrypt search engine.This means it is impossible for anyone snooping on your network to access your se arch terms. What’s more, all your search results on Search Encrypt expire after 15 minutes and can no longer be accessed by anyone.3. Dogpile Unlike the others in the list, Dogpile is not exactly a search engine in itself. Instead, it is a search aggregator. When you search for information on Dogpile, it aggregates results from other popular search engines and presents the information in a clean organized list.This saves you the trouble of having to search for the same information on multiple search engines.4. Ecosia Like its name suggests, Ecosia is a search engine that is geared towards environmental conservation efforts. It gives you a chance to contribute to environmental conservation by doing nothing more than searching for information online.All the surplus income that Ecosia earns is dedicated towards tree planting initiatives. According to Ecosia, one tree is planted by the Ecosia community every 7 seconds.The Ecosia search engine uses its own search algorithms in conjunction with Bing search algorithms.5. Qwant This is another search engine that is focused on user privacy.According to the their privacy policy, Qwant does not place any cookies on your computer or use any other tracking devices that would it make it possible for them to create a profile of you or your browsing habits.In addition, your search terms and your search history do not get recorded or stored. All all your searches are also instantly dissociated from your IP address to anonymize the search.Qwant allows you to create an account that allows you to customize your preferences, language, and so on. However, even when logged into your Qwant account, your settings and preference are stored locally on your computer, rather than on the Qwant servers.6. Yandex Though it is most extensively used in Russia, its native country (it controls 60% of Russian search market share), Yandex is the fifth most popular search engine across the world.It is a user-friendly search engine that allows you to search for all kinds of information online.Just like Google, it also offers services like translation, maps, cloud storage, and so on.7. Peekier This is yet another search engine that is focused on user security and privacy, which are two major concerns for internet users today.Just like the other privacy-focused search engines discussed above, Peekier does not track your browsing sessions or keep a record of any information that could be used to identify you, such as your unique IDs, your browser’s user agent, or your IP address.While your search queries are temporarily stored for caching purposes, they are not associated with any personally identifiable information. Peekier does not store your search history and does not use any cookies.In addition, Peekier does not use any services that collect user data, such as external CDNs, social buttons, or analytics suites. Peekier pulls its search results from Bing.8. Wolfram Alpha Wolfram Alpha is a search engine whose results are based on computational knowledge and metrics. Unlike most other search engines, which simply cache web pages, Wolfram Alpha curates data and facts about various topics from external sources.Whether you are looking for sports statistics, stock data, website data, unit conversions, or historical information by date, Wolfram Alpha ensures you get factually accurate information.Wolfram Alpha also allows you to compute answers, perform all sorts of calculations, perform complex analyses and generate detailed reports about whatever information you were searching for.In addition, the information available on Wolfram Alpha is categorized by topics to make it easier for you to find.9. Gibiru This is yet another search engine that is focused on ensuring user privacy. Gibiru does not store records of user searches on their servers. They also don’t place cookies on your computer or log your IP address.This means that you don’t have to worry about your data being sold to third parties or being used to target you with ads. In addition, Gibiru has an awesome feature known as Proxy IP service, which constantly changes your IP address for anonymized searches.10. Gigablast The most distinctive thing about Gigablast is that it is an open source search engine.It provides fast results and provides a retro look, which is somewhat similar to the now-defunct Google Instant. One study even found that Gigablast search results to be better than results from Google and Ask.com.11. StartPage This search engine is a lot similar to DuckDuckGo due to the fact that it is also highly focused on user privacy.Just like DuckDuckGo, StartPage does not track or store your browsing data, and you won’t be targeted with ads based on what you are searching for.In addition to search, Startpage also has a proxy service that makes it possible for you to surf the web anonymously.12. Ask Initially started as Ask Jeeves, Ask is a search engine that provides information in QA format.The good thing with this approach is that it makes it possible to conduct natural language searches, which makes Ask quite a user-friendly search engine.In addition to giving you results related to your search terms, Ask will also give you other questions related to your search that are frequently asked by other users.13. DisconnectDisconnect is not really a search engine. Instead, it is a service that allows you to search for information from other search engines while allowing you to remain anonymous.When you conduct a search on Disconnect, your search is anonymized and rerouted by Disconnect, and then transferred to your chosen search engine.This way, the actual search engine that delivers the results cannot keep track of you, because they do not know you.14. Swisscows Based in Switzerland, this is another privacy focused search engine that does not store any of your data, such as your search data or your IP address.What’s more, with its serves located in Switzerland, you can bet that it offers great security, since Switzerland has some of the strictest privacy policies in the world.To make results even more relevant, Swisscows even puts semantic information into consideration when performing searches.It also has built in violence and pornography filters, which makes it a great choice for parents who want to put restrictions on what their kids can search for.SOCIAL MEDIA SPECIFIC SEARCH ENGINESSocial media is a sea of information. Every single minute, over 3.3 million posts are updated on Facebook, over 65,000 photos are uploaded on Instagram, and close to 500,000 tweets are sent.This is a lot of data, and if you need to look for some specific information from this sea of data, you need some specialized search tools.Below are some of the best sea rch engines you can use to search for information on specific social networks.15. Facebook Search Facebook has a very powerful search engine that allows you to find information posted on the social network.To use this search engine, all you need is to type your search terms in the Facebook search bar.The Facebook search engine also gives you the option of using filters to sort the search results based on parameters such as upload date, source, group, pages, tagged location, people, and so on.This tool is the best way of finding information on the world’s largest social network.16. LinkedIn People Search LinkedIn is the best social network for professional networking.However, with over 610 million users, and over 300 million active users, finding the people you are looking for can be a bit hectic without a proper search tool. This is where the LinkedIn People Search comes in.With this search engine, you can search for people and sort the results by language, relationship, industry, company, location, seniority level, and so on.Premium members have access to even more advanced search options. They can filter results using filters such as company size, groups, years of experience, and so on.17. LinkedIn Job Search In addition to professional networking, LinkedIn is also a great place to look for job opportunities, with over 20 million open jobs posted on the platform. The LinkedIn Job Search allows you to find information about these jobs.The search engine also allows you to filter the job search results using information such as the industry, location, company, and so on. You can also customize the search so as to see the most relevant results based on your level of experience.18. LinkedIn Content Search Aside from people and jobs, LinkedIn also allows users to share professional content with their followers.The LinkedIn Content Search allows users to search for and find relevant user generated content based on their search keywords.19. Twitter Search With over 500 million tweets being sent every minute, it can be a bit difficult to find relevant information on the micro-blogging site.However, the Twitter advanced search makes it a lot easier to find whatever information you are looking for.What’s more, you can even find geography-specific information using the “Near this place” option.SOCIAL SEARCHThe social media search engines we just looked at above are great when you want to find information within a specific social network.Sometimes, however, you want to search for information on multiple social networks.For instance, if you are a business owner who wants to learn what customers are saying about your business on social media, you need to conduct searches on multiple social networks.However, searching individually on each network can be burdensome.In this case, your best option is to use a social search engine.Some great social search engines include:20. Social Mention Social Mention allows you to search across multiple platforms for all kinds of user-generated content, such as news, status updates, tweets, bookmarks, comments, blogs, videos, images, and so on.This tool is great for finding the topics people are talking about, as well as following what people are saying about your business online.Once you perform your search, all the content from multiple platforms is presented as a single stream of information.21. Keyhole This search engine allows you to search various social platforms for things like mentions, hashtags, keywords, and URLs.Keyhole is a great tool for brand monitoring, campaign monitoring, event monitoring, and market research.Using Keyhole, you can search for hashtags, mentions, URLs, and keywords on Twitter, Facebook, Instagram, YouTube, and so on.22. Buzzsumo This is another great search engine for social content.With Buzzsumo, you simply type a topic you are interested in and you will see the most shared articles that are related to that topic.Buzzsumo also comes with a premium version that gives you access to more advanced search tools.23. Social SearcherThis search engine is great for searching for trending links and mentions across various social media platforms. It is a great tool for monitoring your brand as well as monitoring what social media users are saying about your business, brand, product, or service.24. Spokeo This is another great search engine for searching through social platforms.It is great for finding people’s profiles on various social networks.Simply enter a person’s first or last name, email address, username, or phone number, and Spokeo will give you results showing all the various social profiles associated with your search query.25. Anoox Anoox is a search engine that allows you to search for topics and find what conversations people are having around the topic on various social platforms.Anoox also doubles as a social platform itself, which means you can also ask questions and receive answers from other Anoox users.BLOG AND FORUM SEARCH ENGINESBlogs have also gone mainstream, with over 4.4 million blog posts getting published each single day.Below are search engines you can use to find relevant blogs.26. Blog Search Engine This search engine allows you to use keywords to search for blogs and blog posts. Blog Search Engine also allows you to submit your own blogs to their database or subscribe to an RSS feed on whatever topic you are interested in.27. TwinglyThis is another blog search engine that allows you to find blogs by searching for relevant keywords. In addition to blogs, Twingly also keeps track of forums, news sites, and so on.At the moment, Twingly keeps track of updates from over 5 million blogs, over 110,000 news and media sites, and over 11,500 forums.28. Boardreader BoardReader is a search engine that allows users to search for topics and conversations on various forums.Simply enter your search terms and BoardReader will bring up all relevant results from multiple forums. It also gives you the option of sorting these results by language, date, and so on.SEARCH ENGINES FOR ATTACHMENTSSometimes, you might be interested in search results that have downloadable attachments, such as PDFs, Word documents, presentations, eBooks, and so on.While you can find such attachments by applying filters on Google, there are some alternative search engines that are dedicated to this kind of content. These include:29. Scribd This is a social reading and publishing platform that is perfect for finding original content on the internet. On Scribd, you can search for books, articles, documents, audiobooks, magazines, and even sheet music. What’s more, most of this content is downloadable. Their search feature even allows you to filter your results by file type, language, category, cost, date of upload, length, and so on.30. Slideshare Owned by LinkedIn, Slideshare is an online community for sharing presentations. Simply type the topic you are interested in on the search bar and you will discover tons of presentations and visual content around the topics.IMAGE SEARCH ENGINESIf you are looking for images to use on your project, below are some of the top search engines you can use to find awesome images from across the internet:31. Google Image Search This is perhaps the most popular image search engine. To access it, simply search for something on Google and then click on the images tab. With the Google image search, you can filter the results by size, color, type (clip art, gifs, line drawings, etc.), upload time, usage rights, and so on.32. Flickr This is an image focused search engine that also doubles as a social media channel. While the search results are restricted to images within the Flickr network, it is still one of the best options for searching for images.You can even filter your results to only view images that have the Creative Commons license.33. PinterestThis is another awesome platform for searching for images. Simply search for whatever interests you â€" cars, house designs, tattoos, you name it â€" and Pinterest will give you numerous image results related to your search topic. What’s more, you even have the option of pinning interesting images to your favorites, so that you can easily find them next time.34. TinEye This is a reverse image search engine that allows you to upload an image and find out everywhere else it appears online.If you have an image and would like to know where it came from, or if you are a creative who wants to know how your images are being used, this is the perfect search engine for you.35. Picsearch PicSearch can be compared to the Google Images Advanced Search.Simply type in whatever term you are interested in and PicSearch will find all associated images on the internet. PicSearch claims to have an index of over 3 billion images.36. Bing Advanced Image Search This is the image search feature of the general Bing search engine.You can access it by simply searching for something on Bing and then clicking on the images tab.This search engine also gives you the option of filtering results by layout, size, date, license, and so on.CREATIVE COMMONS SEARCH ENGINESIf you want to find images and photos you can use freely on your site or project without having to worry about intellectual rights, you need to look for images with the creative commons license.Below are some search engines that will help you to easily find Creative Commons images.37. Creative Commons Search The Creative Commons search engine crawls through other search engines such as Flickr, Google, Pixabay, Wikimedia, and so on and only gives you results of images that are under the creative commons license. Still, before using the images, it is advisable to confirm that they are actually under this license.38. Wikimedia Commons Wikimedia Commons is a repository of that contains a collection of freely usable images, videos, and sound clips.Simply type your search terms on the search bar and Wikimedia will bring you free to use images associated with your search terms.VIDEO SEARCHVideo has become one of the most consumed types of media on the internet, with more than 500 hours of video uploaded on YouTube every single minute, without taking into consideration other sites. Below are some search engines you can use to search for video files:39. YouTube Not only is YouTube the largest video sharing platform, it is also one of the largest search engines.Every single month, YouTube processes over 3 billion searches, and has even been dubbed the second largest search engine.Whatever topics you are interested in, simply search for it on YouTube and you’ll find videos related to the topic.40. 360 Daily If you are looking for video content that is not on YouTube, then 360 Daily is your best bet.This search engine indexes videos posted on hundreds of video sites.WRAPPING UPThere is no doubt Google is the best and most powerful search engine on the internet.Unfortunately, using Google comes at a cost.Google constantly tracks your online behavior and uses this data to personalize the search experience for you and target you with ads.Most people do not think this is a huge concern, but if you are a focused on your privacy, using the alternative search engines covered in this article can help you hide from Google’s prying eyes.Aside from allowing you to keep your data from Google, some of the alternative search engines covered in this article also act as specialty tools that allow you to perform niche searches based on what you are looking for.

Analysis Report for New Product - Free Essay Example

ANALYSIS REPORT FOR NEW PRODUCT SUMMARY: The whole case study is based on the decision making analysis based on the new product operations. For this purpose I would prefer to understand about the market in which the product would be compete with the other products. These findings were made by Robert himself and the information in the questions available against these findings. We discuss them one by one and if any assumptions made there under. The Exclusive rights given by the Kokoa SA to Robert for selling and using their name. Such type of rights given by the company or manufacturer to their seller for enhancement and increase their sales. This right is provided for the period of 5 years and Robert must be paid some money in advance. The advance amount is not mentioned by Robert in his finding so according to the American royalty rates for food industry we studied that the upfront payment may be $200 per month and should be paid 5 years payment in advance that is $12,000. The second assumption we made for the inventory turnover period and Kg(s) of the chocolates. According to the study Robert wants to make orders after every two weeks and maintain the stock level for the four weeks in the first year of operations the stock level and orders sequence would not be made accurate as per the willing of Robert because the demand and supply rule of economics is applied. The market analysis made by the expert is based on the assumptions and estimations but the actual results show the greater variation. Such variation would be reduced at the end of the first year for the first year the assumption is made that is random growth in sales units of chocolates. Which makes the random increase in the Kg (s) which is imported from Switzerland? The third assumption is made for the order size which would be imported from the supplier according to the market survey and Robert’s given information, the order should be made after two weeks and must be enough for the next four weeks. In the first year of operations the sales units are vary randomly therefore, I made an assumption regarding the ordering the units that is in the current month order will be made for the following month requirements, and such requirements will be made on the assumptions which are made for the sales units. For the next year and thereafter the sales units are sold out of the same quantity as the market survey said. So, the minimum stock would be the same as Robert required. And the sales units will be the same as market survey state. Therefore, in the next year budgeted cash flow is not required any specific type of assumptions. The cost of the material is based on the currency of Switzerland that is CHF, and the supplier will give the 40% discount on the price in which the chocolates Kg sold out in Switzerland. Therefore, the actual price at which Robert will receive the material that is CHF 51 and the conversion rate is 1.06 then the price is 54.41 US dollars. The freight charges also be paid in CHF and conversion rate is used for the purpose of monthly and annual cash flows. The available capital for the new product is $100,000 and the loan facility is also available if necessary. But as per the monthly cash flows for the first year of operations there is no need any type of loan facility as the available capital is enough for this purpose. Robert also said about the available excess capital can be invested at the rate of 5%. The cash flows of the first year at the month level show that the company has excessive capital at the level of $30,000. I have made an assumption in respect of the investment of the amount of $30,000 and the return on such investment will be received in first month of following the investment e.g. February. In the first year the return will be made for 11 month as the assumption is made by me that the investment is made at the last day of the first month and it will made for minimum three years. AMOUNT WHICH WILL NEED TO GET GOING: There are many things which would be considered when a business is going to be start. There is a need to made feasibility study, if research is going appropriate and there is no uncertain indications then the development phase is started. In our case study, the research phase is completed now the operations of the company will be started. The study reveals that the available cash is enough for starting of the company’s food operations. The company has backup cash support from the bank of $50,000 at the rate of 8%. The initial expenses of the company are reasonable and there is no heavy machinery is required for the sake of starting the business and the main advantage which reduces the various ancillary expenditures which are necessary to start a business as he is an online seller. The available analysis made by Robert and the estimated monthly and yearly cash flows stated that the maximum cash which would be needed in the current situation if all other circumstances which would not lead to the circumstances change then the funds will be enough for the commencement of the food business that is $100,000. And the maximum expenditures will not be more than $50,000. So, for any uncertainty company has more than enough funds to control the circumstances. SENSITIVITY ISSUES: For the development or expanding an existing business, the organization either small or large, should develop the following things to reduce the effects of any uncertain happening. The sensitivity is the matter of product development which having the base of past research, present findings and future directions. If the new project is not following the planned directions or instructions then it will reduce the effects of the expected outcomes of the projects. Each analysis has some type of steps and components which must be followed during the working on them. Robert should follow, in start of the new product, demand and supply rule. I n this rule, production will be start at that time when the order will be taken by the company. For reducing the risk of loss in production, the system of production on the basis of orders is best in that environment. Another thing, which should be consider by Robert, that is, the online competitors of the company with the similar type of food products. He must evaluate the; Prices Quality of product Quantity in each unit pack Quality of services Systems and technology used by the other competitor Influencing areas of operations Customer response Promotions and Schemes to attract the general public Advertisement plans In the regulatory prospective, Robert should get his product register, and must be taken a prior permit to start the selling of the new product. In order to achieve the expected results Robert must follow the following points in his market survey. UPFRONT PAYMENT FOR EXCLUSIVE RIHTS: Kokoa SA gives a right to use the name and its products under his own name in North America. Robert is allowed to use freely the right by paying an amount for a period of five years. It is the nature of royalty or purchasing an intangible asset. The amount of right must be paid in full for the period of five years. There is no clear information in the statements given by Robert about the terms and conditions of the contract made between both the parties. It is a small business operating in a limited area as the shipping is available only for North America. The company cannot exercise the right until the upfront payment clearance made by the Kokoa SA. In addition, the right gives Robert an oppo rtunity to purchase as much as the demand of the chocolates is increased in the future. There is no restriction regarding the purchase and time limits in respect of re-ordering. There is no specific law made by the regulation authority in respect of any royalty payment or license to use the products of the company of other jurisdiction except the prior approval and settlement. In our case, the Kokoa SA is a manufacturer of chocolates; Robert will purchase the chocolates and pack it under his own brand name then sell it. In US law, the right to use the other brand name is restricted but the use of products of other companies in making of company’s own product is not prohibited. It the company arise the liability by using the name of Kokoa SA, then the Law exists. So, there is only a contract can be made by the company in respect of the exclusive rights and its payment. In the market survey we find that the current rates in US of the similar contracts and rights made b y the other companies and competitors are from $150 to $400 in medium scale businesses. Our contract made by the Kokoa SA is on the basis of each order. The exclusive right settlement for five years is for $200 per month and for the whole period is $12,000 which is not refundable. If unexpectedly, the operations of selling and buying of chocolates need to stop then the payment of exclusive rights cannot be able to reverse by the Kokoa SA. CONCLUSIONS AND RECOMMENDATIONS: There are the following recommendations to Robert for the start up the new product. Market surveys based on the advertising the product and customer responses must be critically evaluate. Start small investment in respect of the new product Make up a portfolio of the products Acquire the business license for the new products Make a business plan for the new setup and running business too. And upload it on the website and advertise it accordingly in the manner which are most effective and enhance the productivity and customer response. I would like to suggest as a professional, to create a department for recording the whole operations of the business and report on them, which exactly represents the profitability of the company and new product. Always find the new ways to cover up the high cost and how to low the cost or alternative ways. During the planning, always overestimate the costs and expenses and underestimate the incomes and receiving. Always finds the ways to make the profit exponentially increase. For this, there are five drivers which are directly impact on the profits of the company. These are as following; Leads: how can the total number of customer increases day by day. Conversion rate: the average number of people who buy the product as the percentage of number of people who visits the website Average dollar sale: estimate the average dollar sale on the basis of conversion rate for the year. Average number of transaction Profit Margin: the profit percentage which the company earns by the selling of a single unit of its product. These are the evaluating factors which are having the influence on the profitability of the company. The ultimate conclusion of the research made by Robert for his new product in the portfolio of his company is good for his business only in the case, if he spends more money in the advertising campaign of the products and website at which the buying and selling take place. If the other things remain same i.e. economical conditions, exchange rate, inflation, stability in the foreign exchange market, political conditions, external factors which are directly affect the business in the North America and South America, then the expected and estimated cash flows monthly and annually are present the appropriate cash in and out of the company for the new products. For any uncertain happening the company has enough cash in backup to take care of the company’s future viability.

Individual Organization Behavior Essay - 1643 Words

Individual Organization Behavior US. Army company A 204th Engineer Combat Battalion Heavy Chapter 3: Foundations of Individual Behavior Table of contents: Å’ Introduction. a. Description, History and Organizational structure. ? Key biographical characteristics. a. Age. b. Gender. c. Marital Status. d. Number of dependents. e. Tenure. Ã… ½ Factors that determine an individuals personality. a. Personality determinants b. Personality Traits. c. Personality Attributes influencing Organizational behavior. d. Personalities and national cultures. e. Matching personalities and jobs. (Hollands Typology). ? Summarize how learning theories provide into changing behavior. a. Theories of learning. b. Shaping Behavior : A managerial tool. ?†¦show more content†¦I have new soldiers entering the unit at age 18, and current members range from their 20s to their 40s. The Standard to Join the US. Army is 18-28 yrs. - Rank and degree of responsibility are factors of productivity . - Degree of Absenteeism is found in both. - Turnover is mainly found in younger soldiers, they move from state to state often. - Job satisfaction also go hand in hand with rank and responsibility. The Older and higher the rank the more. b.nbsp;nbsp;nbsp;nbsp;nbsp;Of course we dont discriminate - I found that females are often more absent. - Also that a degree of J/S shifted more towards the males. - And females tend to turnover easier than males. c.nbsp;nbsp;nbsp;nbsp;nbsp;Our troops often have to face the increasing risk of being deployed overseas, and that of course always shows in the soldiers work behavior. This is mostly from worried Wives and Husbands thinking that their spouses wont come back. *(That includes mine of course).* - Single soldiers tend to miss UTAs more than married ones. - J/S is found more with higher rank soldiers instead of looking at marital status. d.nbsp;nbsp;nbsp;nbsp;nbsp;We provide school, day-care and counseling programs to dependents. This helps the soldiers cope with the stressful job of parenting. This helps the organization deal with absenteeism, J/S and turnover. e. 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Essential Facts You Need to Know About Planet Earth

Earth is unique among the planets of our solar system; its particular conditions have given rise to all sorts of life, including millions of plant and animal species. The planet is incredibly diverse—it has tall mountains and deep valleys, humid forests and arid deserts, warm climates and cold. Its 195 countries are home to over 7.5 billion people. Key Takeaways: Planet Earth †¢ The third planet from the Sun, Earth has a unique physical and chemical composition that allows it to support a huge range of plant and animal life.†¢ Earth takes about 24 hours to complete one full rotation and about 365 days to complete one full revolution around the Sun.†¢ Earths highest recorded temperature is 134 degrees Fahrenheit, and its lowest is minus 128.5 degrees Fahrenheit. Circumference Measured at the equator, the circumference of the Earth is 24,901.55 miles. However, the Earth is not quite a perfect circle, and if you measure through the poles, the circumference is a bit shorter—24,859.82 miles. The Earth is a bit wider than it is tall, giving it a slight bulge at the equator; this shape is known as an ellipsoid, or, more properly, a geoid. The Earths diameter at the equator is 7,926.28 miles, and its diameter at the poles is 7,899.80 miles. Rotation on Axis It takes the Earth 23 hours, 56 minutes, and 04.09053 seconds to complete a full rotation on its axis. However, it takes an additional four minutes for the Earth to revolve to the same position as the day before, relative to the sun (i.e. 24 hours). Revolution Around the Sun The Earth takes 365.2425 days to complete a full revolution around the Sun. A standard calendar year, however, is only 365 days. To correct for the drift, an additional day, known as a leap day, is added to the calendar every four years, thereby ensuring that the calendar year remains in sync with the astronomical year. Distance to the Sun and Moon Because the Moon follows an elliptical orbit around the Earth, and because the Earth follows an elliptical orbit around the Sun, the distance between Earth and these two bodies varies over time. The average distance between the Earth and the Moon is 238,857 miles. The average distance between Earth and the Sun is 93,020,000 miles. Water vs. Land Earth is 70.8 percent water and 29.2 percent land. Of this water, 96.5 percent is found within the Earths oceans, and the other 3.5 percent is found within freshwater lakes, glaciers, and polar ice caps. Chemical Composition The Earth is composed of 34.6 percent iron, 29.5 percent oxygen, 15.2 percent silicon, 12.7 percent magnesium, 2.4 percent nickel, 1.9 percent sulfur, and 0.05 percent titanium. Earths mass is about 5.97 x 1024 kilograms. Atmospheric Content Earths atmosphere is composed of 77 percent nitrogen, 21 percent oxygen, and traces of argon, carbon dioxide, and water. The five main layers of the atmosphere, from lowest to highest, are the troposphere, stratosphere, mesosphere, thermosphere, and exosphere. Highest Elevation The highest point on Earth is Mount Everest, a Himalayan peak that reaches 29,035 feet above sea level. The first confirmed ascent of the mountain took place in 1953. Tallest Mountain From Base to Peak Earths tallest mountain as measured from base to peak is Mauna Kea in Hawaii, which measures 33,480 feet. The mountain reaches 13,796 feet above sea level. Lowest Elevation on Land Earths lowest point on land is Israels Dead Sea, which reaches 1,369 feet below sea level. The sea is known for its high salt content, which allows swimmers to practically float in the water. Deepest Point in the Ocean Earths lowest point in the ocean is a section of the Mariana Trench known as Challenger Deep. It reaches 36,070 feet below sea level. High water pressure in this area makes exploring it very difficult. Highest Temperature The highest recorded temperature on Earth is 134 degrees Fahrenheit. It was recorded at Greenland Ranch in Death Valley, California, on July 10, 1913. Lowest Temperature The lowest recorded temperature on Earth is minus 128.5 degrees Fahrenheit. It was recorded at Vostok, Antarctica, on July 21, 1983. Population As of December 2018, the world population is estimated to be 7,537,000,0000. The most populous countries are China, India, the United States, Indonesia, and Brazil. Annual global population growth as of 2018 is estimated to be about 1.09 percent, which means that the population is increasing by 83 million people per year. Countries There are 195 countries in the world including the Holy See (the city-state of the Vatican) and the State of Palestine, both of which are recognized by the United Nations as non-member observer states. The worlds newest country is South Sudan, which was founded in 2011 after breaking away from the Republic of Sudan.

Informative Essay On Drug Abuse - 1920 Words

Drugs are any substance that can be consumed, smoked, injected, inhaled, transdermal, or intranasal causing a physiological effect when introduced into the body. Physicians use drugs known as medicines for healthy reasons such as people that suffer from ailments like asthma, cancer, HIV/AIDS, or etc. However, numerous people use drugs for recreational purposes (legal, controlled, or illegal) such as prescription drugs, tobacco, caffeine or illicit substances for pleasure, along with alcohol. These types of recreational drug use range from mild to severe addiction for millions, which the National Institute on Drugs Abuse would describe as a substance use disorder (SUD). Addiction is a prevalent and complicated problem that continues in†¦show more content†¦However, The company is better known for producing Aspirin the â€Å"drug of the century†. â€Å"The chemists who first developed this compound tried it on themselves, found it made them feel â€Å"heroic† an d so it was given the brand name heroin† (Doweiko, 2015). Heroin has a long history throughout the world. Due to the amount of soldiers being wounded in battles they were given opium to relieve the pain, and consequently addicted to opium, given the nickname â€Å"soldier’s disease† meaning the soldiers was either addicted to opium or suffered from withdrawal symptoms of opium use. Heroin was promoted to counteract numerous soldiers that were addicted to morphine during the 19th century battles. Heroin was slowly introduced in low doses to help with morphine withdrawals and long term replacing morphine. However, heroin backfired producing addiction exceptionally quickly in many. In the 20th century, companies were allowed to display any product without including the ingredients such as cocaine, morphine, and allowed to mislabel products. The turn of events when people witnessed a heightened awareness that psychotropic drugs have a great potential for causing addi ction. The abuse of opium and cocaine had reached epidemic proportion in the U.S. Therefore, the Pure Food and Drug Act of 1906 passed and companies have to label their ingredients in products. Later, the Harrison Act of 1914 was passed regulating opium, heroin, and cocaine making them illegal in the United Stated.Show MoreRelatedEssay on Internet Addiction636 Words   |  3 Pagestempting feature of the Internet. Unfortunately, with this new commodity, also comes the possibility of abuse and addiction. Internet addiction has become an exceedingly negative power in todays culture. What causes Internet Addiction? 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Essay on The Constitution of the United States - 750 Words

The Constitution of the United States was written in 1787 at the Constitutional Convention, where it was held in Philadelphia. It was written by a group of people known as â€Å"Farmers,† or the â€Å"Founding Fathers,† and few of the most famous Founding Fathers were George Washington (The first president of the USA), Thomas Jefferson (The first vice president and the third president of the USA) James Madison (The fourth president of the USA), Samuel Adams, and Benjamin Franklin. The old government, the Articles of Confederation was not working as it supposed to be, it was vulnerable and cannot secure and defend the new born nation and for that reason the constitution of the united states saw the light. The Constitution is the highest law in the†¦show more content†¦The Senate needs to ratify all laws by a two-third vote. The vice president who is the head of the Senate is not permitted to vote, but in case of a tie he is allowed to. The House of Representatives is made of 435 representatives, each is elected by his state and serve two years. The number of representatives depends on the state population. Both the House of Representatives and the Senate elect their own leaders; the part that controls the house, is called the majority leader while the other is called the minority leader. The president, who is the head of the executive branch, is elected by the entire nation and serves four years. According to article II of the Constitution the president has the power of execution and enforcement of laws passed by the congress, choose cabinet members and officials, he is the head of state and the commander and chief of the armed forces. The vice president is also a part of the executive branch and is a position to take presidency in case something happened to the president. In contrast, the judicial branch officials are appointed by the president and confirmed by the Senate. In article three of the constitution the judicial branch is established and to let the congress to determine the judicial structure, the jurisdiction of the federal courts and the number of Supreme Court Justices. When the Founding Fathers wrote theShow MoreRelatedThe United States Constitution And The Constitution Essay1491 Words   |  6 PagesThe United States Constitution, this very detailed group of words was written in 1787, but it did not take effect until after it was ratified in 1789, when it replaced the Articles of Confederation. It remains the basic law of the United States then and till the present day of 2016. The first state to ratify the Constitution was Delaware; the last of the original thirteen to ratify was Rhode Island and since only nine were required, this was two years after it went into effect. 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This historical piece paper became known as the Constitution of the United States. In the Constitution, a Preamble is implemented at the beginning that essentially tells what the founding fathers set out to do. â€Å"We The People, in order to form a moreRead MoreThe Constitution Of The United States894 Words   |  4 Pagesthe substratum for that country. A Constitution can be defined as a document that is the substratum of the country’s principles. Elements in the Constitution may contain sundry information. Which can include: how many terms a leader may serve, what rights the citizens have, how the judicial system works, etc. The United States in no different from those countries. Every constitution is different, no country has the exact constitution as another. The U.S Constitution is a four-page document detailingRead MoreThe United States Constitution Essay1515 Words   |  7 PagesThe United States constitution was written in 1787 by the founding fathers of this country. 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Mainfreight Case Study Free Essays

string(369) " bigger customers since we moved into Australia with an interstate freight operation similar to our New Zealand model† â€Å"The business has been difficult to grow and we haven’t made the progress in the Australian domestic market we had hoped† â€Å"You’ve got to have the size and network and employ Australians to get the respect of the bigger companies\." Mainfreight Group – Mighty Oaks from little acorns grow A case study of a New Zealand Multinational’s Foreign Market Entry Strategy Mainfreight – Mighty Oaks from little acorns grow. This case study examines the strategies Mainfreight Limited has exploited when entering foreign markets. It examines Mainfreight’s successes and failures and investigates whether its market entry strategies played a significant part in these experiences. We will write a custom essay sample on Mainfreight Case Study or any similar topic only for you Order Now The Mainfreight Group market themselves as a global logistics provider offering â€Å"managed warehousing and international and domestic freight forwarding† (Mainfreight, 2013). As of 2013 Mainfreight Limited is operating in over 14 countries in four continents. Originally a domestic freight provider, the company now specializes in providing a large variety of services common to global logistics providers such as domestic haulage of both full and part loads, International Air services, International Sea Container services, Contract Warehousing and Supply Chain Management as well as other service offerings not commonly associated with global logistics providers including â€Å"Fashion Services, Canadian Transborder Logistics Services and Entertainment Media Logistics†(Linkedin, 2013). Mainfreight generally focuses on target areas they identify they can add more value to than â€Å"simple cartage† (Massey University, 2009) Mainfreight attribute their success to their unique culture, stating on their website that they â€Å"have developed a style of doing business, successful not only in New Zealand, but around the world†. Whilst this is a bold statement, Mainfreight has had some great accomplishments. Their success hasn’t been an accident and this mighty oak was once a little acorn. Since its inception in 1978, Mainfreight has grown significantly and is often cited as one of New Zealand’s most successful companies (Otago Business School, n. d. ). Founded by Bruce Plested with $7,200 (Mainfreight, 1996) â€Å"and a 1969 Bedford truck† (Fairfax NZ News, 2008) Mainfreight’s business quickly expanded. Neil Graham joined Plested in 1979 as Joint Managing Director and opened their first Christchurch Branch. Growth continued and Mainfreight soon developed â€Å"New Zealand’s most extensive [domestic] freight network† (Mainfreight, 2013) by using coastal shipping to get around draconian laws that required â€Å"all freight travelling on land a greater distance than 150 kilometres to be moved by rail. † (Mainfreight, 1996) Mainfreight Founder Bruce Plested â€Å"By the time land transport deregulation occurred in 1985, we were hardened and experienced after 8 years competing against the system and the giant transport companies. With the playing field almost levelled we were the fittest players, and our company was evolving a deep culture and a vision of what we could achieve† â€Å"By the time land transport deregulation occurred in 1985, we were hardened and experienced after 8 years competing against the system and the giant transport companies. With the playing field almost levelled we were the fittest players, and our company was evolving a deep culture and a vision of what we could achieve† Complementary to the company’s special culture Plested believed that some of the company’s success could be assigned to its agility and responsiveness to change, stating in Mainfreight’s 1996 prospectus; Revenue exceeded NZD$10 million for the first time in 1984 and the first Mainfreight International branches, 50% owned by the Mainfreight Limited in conjunction with their managers opened in Christchurch and Auckland also opened. Mainfreight, 1996) 1989 saw the opening of Mainfreight’s first Australian branch in Sydney with a view to offering services that â€Å"would allow customers to treat New Zealand and Australia as one market† (New Zealand Management Magazine, 2007). Mainfreight International Branches also opened in Melbourne and Sydney and revenue first exceeded NZD$50 million. The period between 1990 and 1996 was typified by geographic expansion throughout Australia and New Zealand. This growth was primarily via two different channels; via organic growth from its existing operations, and through acquisition of competitors or complementary service providers. Service expansion and differentiation formed the backbone of Mainfreight’s organic growth platform through the early 1990’s. Named operations such as Metro Cartage, Wharf Operations and Distribution began to appear alongside the regular Mainfreight and Mainfreight International brands. Revenues continued to grow and the New Zealand domestic and International parts of he business continued to excel. However, the same could not be said for Mainfreight’s Australian operations which did not break even until 1994 (Kennedy, 2000). â€Å"By having a strong domestic and international presence in both New Zealand and Australia we have a good chance of demonstrating to a multinational company that when it comes to this corner of the globe, we are the people to use. We do not have the choice of onl y being able to service New Zealand, the multinational is not interested – they see Australia and New Zealand as one† By having a strong domestic and international presence in both New Zealand and Australia we have a good chance of demonstrating to a multinational company that when it comes to this corner of the globe, we are the people to use. We do not have the choice of only being able to service New Zealand, the multinational is not interested – they see Australia and New Zealand as one† Despite these losses Mainfreight’s commitment to the Australian market was never in doubt. Executive Chairman Bruce Plested described the perception that the rest of the world regard Australia and New Zealand as one market and that multinationals â€Å"increasingly engage a global freight company to provide all their freighting and warehousing services throughout the world† (Mainfreight, 2002). Plested’s argument was that by having a presence in both Australia and New Zealand it would demonstrate to large multinationals that Mainfreight were the logistics provider of choice and specialists in this geography. He did not feel he could achieve this operating in New Zealand alone. In order to rectify the company’s poor Australian result the business undertook a series of acquisitions through the early to mid 1990’s that included Mogal Freight, MSAS and Premier VIP stores. (Refer to Table 1. 1 for more information on Mainfreight’s acquisitions during the period between 1980 and 1995). TABLE 1. 1 Plested in an interview with Graeme Kennedy in March 2000 reflected on the Australian operations struggles; â€Å"We have struggled to break into the usiness with those bigger customers since we moved into Australia with an interstate freight operation similar to our New Zealand model† â€Å"The business has been difficult to grow and we haven’t made the progress in the Australian domestic market we had hoped† â€Å"You’ve got to have the size and network and employ Australians to get the respect of the bigger companies. You read "Mainfreight Case Stud y" in category "Essay examples" Without the size and the volumes, the services you can offer are restricted with a smaller network. They want to see size and network to give them confidence in the operation† We have struggled to break into the business with those bigger customers since we moved into Australia with an interstate freight operation similar to our New Zealand model† â€Å"The business has been difficult to grow and we haven’t made the progress in the Australian domestic market we had hoped† â€Å"You’ve got to have the size and network and employ Australians to get the respect of the bigger companies. Without the size and the volumes, the services you can offer are restricted with a smaller network. They want to see size and network to give them confidence in the operation† It was the acquisition in 1994 of Premier VIP Stores that finally gave Mainfreight the critical mass of customers required to finally start making profit from their Australian operation. With profitability worries behind them, operating revenues hitting NZD$100 million per annum and all three divisions of Mainfreight Limited’s business operating profitably, the business listed on the New Zealand stock exchange on the 14th June 1996. 35 million shares, roughly 60% of the company’s issued capital, was made available by owners Bruce Plested and Neil Graham to the general public at a price between $0. 5 and $1. 10 per share (Mainfreight, 1996) The listing proved to be an immediate success with Mainfreight’s share price increasing 72% in its first year as a publically listed company. Acquisitions in New Zealand and Australia continued throughout 1997/1998. Mainfreight purchased 75% of LEP Freightways New Zealand and purchased outright LEP International Australia, Comb ined Haulage, Senco Haulage and Trade Air Ocean Ltd all significant players in the Australasian logistics industry. Mainfreight’s international growth continued, purchasing minority shareholdings in ISS and Associates in Hong Kong (37. % of Bolwick Ltd) and China (50% of Mainfreight Express Ltd) one month after opening its first Mainfreight International branch outside of Australasia, also in Hong Kong in September of 1998. This signified the start of Mainfreight’s push to become a global player in the logistics scene which continued with the purchase of CaroTrans from Arkansas Best Corp in 1999. Mainfreight bought 49. 5% of the CaroTrans operation with the remaining shareholding taken up by an investor group that included CaroTrans CEO Greg Howard. Refer to table 1. 2 to see how Mainfreight Group had structured its investment in other subsidiaries as of 2001. TABLE 1. 2 â€Å"Mainfreight has built a network of businesses which it owns throughout New Zealand and Australia and also operates with joint ownership’s, a network throughout the United States, in Hong Kong and Shanghai. Beyond these regions, in Europe we work with Ziegler (our partner in CaroTrans) and with agents and alliances in most other countries†. â€Å"Mainfreight has built a network of businesses which it owns throughout New Zealand and Australia and also operates with joint ownership’s, a network throughout the United States, in Hong Kong and Shanghai. Beyond these regions, in Europe we work with Ziegler (our partner in CaroTrans) and with agents and alliances in most other countries†. In their 2001 Annual Report Mainfreight described the group of businesses they had acquired over the past 21 years. The period between 2002 and 2007 saw Mainfreight focus on its existing geographies. In New Zealand growth occurred through the opening of new Mainfreight domestic transport branches as well as through the 79. 6% acquisition of the Owens Group of companies in 2003. The company’s Australian operations were also performing with revenues from Australian Domestic and International segments equalling the New Zealand group’s sales performance for the first time. Mainfreight purchased the outstanding 51. 5% of CaroTrans in 2004 and opened additional branches of across the United States and Australia. Mainfreight International opened further Chinese branches in Ningbo, Shenzen and Guangzhou. Table 1. 3 demonstrates Mainfreight Groups financial performance by geographical segment for the year ending 31st March 2007. TABLE 1. 3 Mainfreight USA has now traded some 18 months under our ownership. In that time we have identified a number of shortcomings in the business which we are in the process of addressing. Results are well below our expectations and are poor at best. † â€Å"Mainfreight Group culture and operating disciplines have been introduced to the USA operations, including a stronger branch management focus, the introduction o f our owner driver model for pick up and delivery, and a more rigorous approach to both fixed and variable cost management. † more rigorous approach to both fixed and variable cost management Mainfreight USA has now traded some 18 months under our ownership. In that time we have identified a number of shortcomings in the business which we are in the process of addressing. Results are well below our expectations and are poor at best. † â€Å"Mainfreight Group culture and operating disciplines have been introduced to the USA operations, including a stronger branch management focus, the introduction of our owner driver model for pick up and delivery, and a more rigorous approach to both fixed and variable cost management. † more rigorous approach to both fixed and variable cost management Mainfreight’s expansion did not stop there. Target Logistics, a public company listed on the American Stock Exchange was acquired â€Å"in an all-cash transaction valued at approximately USD $53. 7 million† (CW Downer Co, 2007). This represented Mainfreight’s largest acquisition to date. Chris Coppersmith CEO and President of Target Logistics stayed on with the company and headed up the newly formed Mainfreight USA, however his time in the role was short lived. By the end of 2009, Coppersmith was no longer with the company having been replaced by 14 year Mainfreight Veteran John Hepworth. Mainfreight’s 2009 annual report shed some light on some of the issues the American operation was facing. During this period Mainfreight purchased the outstanding shares from its Management in Hong Kong and China and disposed of its 75% shareholding in both LEP International New Zealand and Australia for AUD $83 million to minority shareholder Agility Logistics Group (Mainfreight, 2007). However these setbacks did not slow down the Mainfreight Group, the company achieving sales of NZD $1 Billion for the first time in time 2009. Buoyed by consistent sales growth the company continued with its rapid development and advanced into Europe. The Wim Bosman group of companies, â€Å"one of the largest privately? owned, integrated transport and logistics providers in the Netherlands and Belgium with 14 branches across six European countries, with more than 1,000 transport units, more than 275,000m? of warehouse and cross docking facilities and approximately 1,414 team members† (Mainfreight,2011) was purchased outright in 2011 for 110 million Euros. This time however Mainfreight installed Mark Newman, one of Mainfreight’s first graduates as CEO of the European business. Mark having spent 21 years with Mainfreight, Mark was very familiar with the company’s culture and drive to succeed. In the company’s 2012 Annual Report Newman reflects on his first year in charge of Wim Bosman / Mainfreight Europe. â€Å"We have now completed one full year of ownership of the Wim Bosman group of companies. During this period we have been able to integrate Mainfreight’s financial disciplines and begin the process of aligning our new team members to Mainfreight’s culture. Unfortunately, financial performance has not met expectations† â€Å"We have now completed one full year of ownership of the Wim Bosman group of companies. During this period we have been able to integrate Mainfreight’s financial disciplines and begin the process of aligning our new team members to Mainfreight’s culture. Unfortunately, financial performance has not met expectations† Despite these continued expansion struggles Mainfreight is still being awarded accolades, in 2012 winning the â€Å"Best Growth Strategy† award at the Deloitte / Management Top200 Awards Ceremony. So, what has Mainfreight learnt from these acquisitions and how has their behaviour changed over time? Refer to the tables 1. 4 and 1. for an update on Mainfreight Groups financial performance by geographical segment and the group’s structure as of 31 March 2012, before answering the Questions in Section two. TABLE 1. 4 TABLE 1. 5 Questions / Discussion 1) Can Mainfreight truly be classified as a â€Å"global† logistics provider? Using Collinson and Rugman’s definition from Peng’s 2014 text of a true global mul tinational enterprise having â€Å"at least 20% of sales in each of the three regions of the Triad consisting of Asia, Europe and North America but less than 50% in any one† we can see that Mainfreight does not quite fit this criteria. Table 1. shows Mainfreight Groups consolidated sales by geographic segment for 2012. Sales in the USA and Europe represented 24% and 23% respectively of the group’s NZD$ 1. 8billion total sales. Asia however contributed only 3%. Strictly following Rugman’s definition this would suggest that Mainfreight is not truly a global logistics provider. If we redefine Rugman’s definition to state â€Å"at least 20% of sales in each of three regions but less than 50% in any one† the 54% of sales coming from Australasia would suggest that Mainfreight is still to Australasian centric to be considered a true â€Å"global† logistics provider. ) Has Mainfreight’s mode of entry into foreign markets changed over time? If so how, and why? There have been some consistent themes as well as some changes to Mainfreight’s market entry strategies since opening their first Mainfreight International Branch in 1984. The consistent themes have seen Mainfreight continuously pursue Equity modes as means of entry. As a service provider Mainfreight has been unable to pursue some non-equity modes of entry, as it is not possible to export their services to foreign markets, although Licensing and Franchising agreements could have been pursued in other markets if Mainfreight so desired. The main changes in Mainfreight’s approach occurred between 2005 and 2007. This was most obvious when Mainfreight acquired 100% of Target Logistics, increased its shareholding to 100% in both its Hong Kong and Chinese operations and divested its 75% shareholding in LEP New Zealand and Australia. This move to wholly owning their subsidiary’s represented a significant change in thinking for Mainfreight, who up until this time entered new markets in Joint Venture, often sharing costs, risks and profits in conjunction with the subsidiary’s Senior Management. This previous approach was evident in the 49. % purchase of CaroTrans from Arkansas Best Corp in conjunction with CEO Greg Howard and in the Hong Kong and Chinese operations opened in 1998. Whilst the incorporation of CaroTrans into Mainfreight’s business was seen as a success, the introduction into the stable of fellow American company Target Logistics was anything but. Target CEO Chris Coppersmith stayed on when the business transferred to Mainfreight ownership, however the Target business could not adapt to the cultural and financial expectations expected of it by Mainfreight’s Board and Coppersmith was soon replaced by veteran Mainfreight Executive John Hepworth. As of 2012, the American division is still struggling, remaining the least profitable of all geographic segments in terms of its size as indicated in the table below. NZD 000’s| | | | | | | NZ| Aus| USA| Asia| Europe| Revenue| 455. 7| 529| 439| 56| 419| EBITDA| 54. 5| 33. 7| 19| 2. 6| 28. 1| ROR| 12. 0%| 6. 4%| 4. 3%| 4. 6%| 6. 7%| Despite Mainfreight continually pushing their culture as the number one reason for their success, it may be that they have overlooked the importance of adapting to certain countries specific norms and values. It certainly wasn’t a new concept as Mainfreight had experienced these struggles in the past, Bruce Plested’s interview with Graeme Kennedy in 2000 touched on the cultural differences of the Australian and New Zealand markets stating â€Å"You’ve got to have the size and network and employ Australians to get the respect of the bigger companies† (Kennedy, 2000) The Wim Bosman acquisition which also saw Mainfreight Executive Mark Newman promoted has also struggled financially. Is it a coincidence that Mainfreight’s joint ventures thrived whilst the wholly owned subsidiaries struggled? The major benefit of joint ventures is the access to partners’ knowledge, albeit whether it relates to regulative, normative or cognitive institutions. It appears this is something Mainfreight has overlooked in the recent past as it moved toward wholly owning its foreign subsidiaries. 3) Why do you think that Mainfreight has entered the markets it has? Mainfreight has applied some logic to the markets it has chosen to enter. Australia is a logical first point of call for many New Zealand firms looking to expand overseas due to the common language, regulatory environments and similar, albeit different, cultural norms. From an international organizations point of view, these similarities are compounded. Mainfreight’s chairman Bruce Plested stated that multinationals often view both New Zealand and Australia as just one market making Australia a logical first stepping stone in Mainfreight’s overseas expansion. Up until 2010 Mainfreight’s expansion had focused on extending the New Zealand part of the company’s global reach. Statistics New Zealand (2013) states that â€Å"New Zealand depends heavily on international trade, especially with especially with Australia, China, the United States, and Japan† and unsurprisingly these are the countries (excluding Japan) that Mainfreight has expanded into. The cultural differences between New Zealand and the Chinese and American markets are much more significant than those between the New Zealand and Australian markets or other traditional trading partners such as Britain. However, the sheer weight of imports and exports flowing into and out of these countries has made them obvious candidates for Mainfreight to expand into as it seeks to expand into markets complementary to the existing business. The purchase of Wim Bosman is interesting in that it is not a purchase that would traditionally be seen as complementary to Mainfreight’s New Zealand business when compared to markets such as Japan with whom New Zealand has significantly more trade. However, the opening of European markets could be seen as complimentary to Mainfreight’s US and Chinese operations in particular as these operations continue to grow, evolve and mature. 4) What are some of the risks associated with the approaches to foreign direct investment and the markets Mainfreight has chosen to enter? Mainfreight experienced Liability of Foreignness when it first entered the Australian market place. As outlined in my response to Question 1, firms, especially large ones would not give Mainfreight a chance unless they were seen to employ Australians. This was an inherent disadvantage of being a foreign company entering a new market in a â€Å"greenfield† capacity. Later Mainfreight expansion addressed some of these risks through the use of Joint Ventures in foreign markets such as China, Hong Kong and in the purchase of CaroTrans in the USA. As Mainfreight’s market entry strategy changed towards wholly owning their subsidiaries, some of these risks arose again. Mainfreight’s approach in fully acquiring existing business often helped to minimize these dangers as Mainfreight was not competing for a piece of the existing market share as it was previously with its greenfield entry into Australia. Mainfreight has not adopted a consistent approach to renaming businesses it has taken over. For example Target Logistics was renamed as Mainfreight USA, whilst the Wim Bosman acquisition has retained the company’s original branding possibly helping to overcome some of the cultural negativity foreign firms experience in other host countries. As a smaller New Zealand based multinational in the service industry Mainfreight has managed to mitigate many of risks that may apply to other companies, however currency risks and rivalry among competing firms are areas Mainfreight is still susceptible to. Regulatory risks are still very real however probably lesser in geographies such as Australia, the EU and New Zealand than they are the United States and China. 5) Relative to smaller logistics providers in New Zealand what are the main advantages Mainfreight enjoys from its MNE status? Peng (2014) refers to firms having OLI advantages or Ownership, Location and Internalization advantages. Using Peng’s framework, relative to non-multinationals operating in the New Zealand logistics industry, Mainfreight has the following advantages. Ownership Mainfreight benefits in that it has control and ownership of a significant part of the supply chain compared to say a New Zealand domestic transport company or a New Zealand warehousing provider. Mainfreight is able to compete with these non-multinationals by offering the convenience of an all in one managed solution to its clients or alternative competing on price with non-multinationals in their market as Mainfreight may be able to cross subsidise certain parts of its business. For example, Mainfreight may sell New Zealand warehousing services at a loss if it guarantees means they may win a customer’s lucrative freighting business. Location Mainfreight’s advantages over a non multinational from a location perspective are much harder to determine. As a service industry Mainfreight would find it hard to capitalize on Natural resources, low cost efficiencies and innovation, however there may be some advantages gained through having a global presence and subjecting Mainfreight’s brand to a global audience. This means Mainfreight could have a distinct advantage over non multinational logistics providers as potential customers (particularly large global ones) are more likely to know of Mainfreight’s operations. Internalization Some of the benefits Mainfreight experiences here are similar to the Ownership benefits outlined above. By not having to pay external suppliers margins on different services within a customer’s supply chain, Mainfreight can potentially offer more competitive services and retain profits inhouse. References Collinson, S. and Rugman, A. (2007). The regional character of Asian multinational enterprises. APJM, Ch. 24. Pp. 429-446. C. W. Downer ; Co. (2007, September 18). Target Logistics, Inc. , Agrees to be acquired by Mainfreight Limited. Retrieved from http://www. cwdowner. com/index. php? option=com_content;view=article;id=72;Itemid=31 Deloitte. (2012, November 29). Top 200 Companies Awards Reflect Future Direction for NZ Enterprise. Retrieved from http://www. deloitte. com/view/en_NZ/nz/news-room/3ee15be7bf94b310VgnVCM2000003356f70aRCRD. htm Fairfax NZ News. (2008, November 26). Mainfreight’s Plested wins Beacon Award. Retrieved from http://www. stuff. co. nz/business/735585 Kennedy, Graeme. (2000, March 17). Mainfreight develops major logistics operation. Retrieved from http://www. sharechat. co. nz/article/69e6e5bb/mainfreight-develops-major-logistics-operation. html Linkedin. (2013, February 28). Mainfreight. Retrieved from http://www. linkedin. com/company/mainfreight? trk=top_nav_home Mainfreight Limited. (1996) Mainfreight Limited Prospectus. Retrieved from http://epublishbyus. com/ebook/ebook? id=10005147#/4 Mainfreight Limited. (1997, July 2). Annual Report 1997. Retrieved from How to cite Mainfreight Case Study, Free Case study samples