H Entering Australia

Executive Summary Table of Contents Introduction – Hennes and Mauritz (H&M) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (H&M, 2009). As H&M continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide H&M with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1. 0 – Country Analysis – Australia For the purpose of this report H&M (Hennes & Mauritz) has chosen Australia as the foreign country in which they wish to enter and introduce their products. Australia is the largest island, however, is also the smallest continent in the world which is situated below South East Asia (Department of Immigration and Citizenship, 2009). Being the sixth largest nation on earth it also consists of six states and two territories with the lowest population density per square metre (REFERENCE). As it is practically impossible for H&M to enter the whole Australian market simultaneously, H&M has, therefore, chosen Melbourne as the first Australian state they wish to enter. There are many reasons for choosing Australia and Melbourne in particular including: †¢Melbourne is the second largest capital city in Australia with a population of 3,634,200 (REFERENCE). †¢Melbourne is renowned as the fashion capital of Australia, where the Melbourne Spring Fashion Week (MSFW) is one of the largest and most popular consumer fashion events in Australia (City of Melbourne, 2009). This may then make it easier for H&M to launch their products and also obtain brand awareness, as Melbournians are relatively ‘fashion conscious’. †¢New business opportunity, since 2006 there has been a 15% growth in the segment where young female consumers are demanding for low priced yet high quality and fashionable apparel (Euromonitor, 2009). †¢Australia has a similar country profile as previous countries H&M has successfully entered and launched its product. Hence, H&M appears to have prior knowledge and experience in expanding internationally into a Western country. 1. 0Product Analysis – Hennes and Mauritz (H&M) was founded by Erling Persson in Vasteras, Sweden, in 1947. It was initially known as Hennes, which is the Swedish word for â€Å"hers†, as the company only sold women clothing. Persson purchased Mauritz Widforss a small sporting apparel company and since then formed Hennes and Mauritz (REFERENCE). The company now operates in 34 countries including Germany, France, Hong Kong, USA and the UK. H&M continues to expand internationally where they expanded into the Japanese market in 2008 and will further expand into Russia and Lebanon by the end of 2009 and Israel and South Korea in 2010 (H&M, 2009). The core concept of H&M is to provide fashionable products at the lowest price possible, to compete with expensive department stores. H&M has 6 main product lines which include: †¢Women – diverse range of apparel spanning from basic sportswear to corporate and party garments. †¢Men – includes tailored garments such as jackets to fashionable apparel that reflect the latest trends. †¢Children – is divided into three categories – babies, children and H&M Young which is aimed at children up to the age of 14. Divided – targeted at teenagers and young adult, which offers fashion with a young look with creative designs that reflect those of the latest trends. †¢&denim Jeans – provides both traditional five-pocket jeans to the trendiest cuts. †¢Accessories – H&M also produces its own footwear, handbags, jewellery and even cosmetics. It should also be noted that H&M does not own manufacture any products, instead they re ly on over 700 independent suppliers primarily in Asia and Europe which enables them to select the best supplier (H&M, 2008). 3. 0 – Market Segments With the diverse range of product lines, it appears that H&M has the ability to target different market segments simultaneously, this is reasonably difficult to achieve. Therefore, for the purpose of this report, two specific market segments have been selected and profiled to provide an overview of which segments H&M should specially target when launching in Melbourne. 3. 1 – Profile One – Women's outwear segment The foremost market segment that H should target would be the women's outerwear segment which includes all garments from tops to blouses to jackets (REFERENCE). Main reason being, this market segment is reasonably profitable with a Retail Value of over $3000 million (Refer to figure XX), where women have traditionally been the dominate consumer in the clothing and footwear industry (REFERENCE). However, there appears to be a new social trend where men are becoming more fashion-minded and are also looking for cheaper options (REFERENCE). In recent times, there has been a change in preference for young women, where they do not only demand for high quality yet fashionable products, it must also be low priced (REFERENCE). H&M should then be able to target this segment, as the company's core concept coincides with this new trend. Where H's women's clothing are designed for women of all ages who are fashion minded, where its product line includes â€Å"everything from modern basics to tailored classics, sportswear, maternity clothes and cutting-edge fashion. † (H, 2008, pg. 17). However, for the purpose of this report and to make it easier to target, the primary segment will be young women aged 18 to 24, while the secondary segment will be women aged 25 to 40. . 2 – Profile Two – Childrenswear The second market that H should consider targeting once the women’s outerwear market has been successfully targeted would be Childrenswear in Australia, as figure XX illustrates the steady increase in the market share of childrenswear in Australia (REFERENCE). There are many reasons to the growth of the childrenwears market share; this may be because Australians are choosing to have few er children (REFERENCE). In addition, household isposable incomes have increased providing, the key buyer generally mothers, will be more willing to purchase good quality childrenwears at a low price. Therefore, H intensive range of children clothing which caters from infants to children aged up to 14, should be able to target the childrenwears market in Australia. Where the concepts for the children’s clothing are made to be fashionable, practical and hard-wearing (H, 2009). 4. 0 – Culture – Home Country, Foreign Country and Company Culture Each and every country, city and company will have its own distinct culture. There are many definitions of culture where Fletcher and Brown, 2009 has defined culture as â€Å"†¦prescriptive of behaviour that are acceptable to people in a specific community†¦learned†¦people are born into a culture†¦dynamic because†¦our behaviour influences the culture and culture is subjective† (Fletcher and Brown, 2009, pg. 76). It is crucial for H to have understandings of the culture of the home country, foreign country and also the company’s culture. Main reason being, cultural differences play an important role in launching and establishing H as competent competitor in the Australian market. . 1 – Swedish Culture The Swedish culture is typically perceived as egalitarian, simple and open to international influences (REFERENCE). This may be caused due to the predominance of the Social Democratic Party where it promotes the culture of equality, pluralism and individual freedom (REFERENCE). As the Swedish culture is relatively sim ilar to the Scandinavian, it can be assumed as a low context cultural country in contrast to Australia. Low context culture can be classified as â€Å"†¦ messages are mostly explicit and the words covey most of the meaning in the communication†¦ (Fletcher and Brown, 2009, pg. 88). Meaning in Sweden people mainly communicates through words and do not place emphasis on non-verbal cues. Therefore, this culture may affect business negotiations between Sweden and Australians, due to the differences in cultural context, where Australians rely more on body language and facial expressions (REFERENCE). In regards to the fashion culture, Sweden is greatly influenced by European fashion, where there is a strong ‘dressed up’ working man’s culture (REFERENCE). 4. 2 – Australian Culture It is relatively difficult to identify and analyse Australian culture, in comparisons to other countries, as Australia is newly formed country and is a predominantly multicultural society where it consists of different races and ethnic groups (Live in Victoria, 2009). However, there are gradual changes to social trends which may become part of the Australian culture (REFERENCE). Similar to Sweden, Australia also has a low cultural context, yet in contrast, Australians appear to place more emphasis on non-verbal cues. Relating this to the Australian clothing culture, Australians generally dress in business attire during business hours. Though outside of working hours, Australians tend to choose clothing that is comfortable such as track suit pants and a loose fitted t-shirt, in comparison to a pair of jeans and jacket (Department of Immigration and Citizenship). This is an important factor; H must take into consideration, as this will directly affect the products and marketing strategies used to target the market segments. For instance, as Australia appears to have a ‘laidback’ culture, it would probably suit the market more if H was able to launch products that suited the Australian culture and preferences. . 3 – H Culture Company culture can be defined as â€Å"a system of values and beliefs shared by people in an organisation – the company’s collective identity and meaning† (Fletcher and Brown, 2009, pg. 334). As stated on the official H website, the company believes its employees, teamwork, working at a face past and constantly improving (H, 2009). This suggests that H a ppears to have a relatively open, carefree and energetic company culture, where it strongly promotes open communication between managers and their employees (H, 2009). In addition, H is a firm believer of non-discrimination where all qualified applicants are given equal opportunities regardless of any characteristics including, race, religion, sexual orientation, sex, age marital status or disability. The company culture of H should not cause any implications when entering the Australian market. However, it may cause implications when international marketing strategies does not coincide with the company’s culture, as strategies are designed to accommodate the company’s culture and not vice versa (REFERENCE). 5. – Economic Factor The Australian economy has recently experienced a market downturn where economic factors such as consumer confidence and disposable income will have a direct and indirect impact on the market entry and success of H in the Australian market. ?Gross Domestic Production (GDP) The GDP for Australia has been relatively flat in 2009, where there is no significant growth, however, there is an anticipated growt h of 0. 5% in 2010 and with the recession ceasing there should be gradual growth of 3. 25% in 2011 (ANZ, 2009). ?Interest Rates In recent times, the interest rate has continued to drop, where in 2009, the nominal interest rate had dropped by 3% (Refer to Figure 2. 0 in Appendix). As interest rates are low Australians are discouraged from depositing money in the banks as it does not generate interest. ?Household Income From figure XX and XX the equivalised disposable household income for Australians appears to have gradually increased. For instance in 1995-96 there were 11% of total income categorised as being low income, however, in 2007-08, this had decreased to 10. 1%. While there has been a significant increase of high income earners, from 37. % in 1994-95 and 40. 5% in 2007-08 (ABS, 2009). Overall, the Australian economy appears to be reasonably attractive as both GDP and equivalent disposable household income have increased, which suggests that consumers have more money and are more likely to spend and purchase consumer goods which include clothing and footwear. Therefore, H should take advantage of this consumer confidence and enter the Australian market rapidly as consumer currently have the ability to purchase more consumer goods that are not considered to be a necessity. 6. 0 – Competitors Analysis Even though the clothing and footwear industry in Australia is viewed to be an attractive market to enter, there does appear to have intense competition (REFERENCE – competitive). Referring to figure XX, there is no dominant market leader in the Australian market; however, there are a number of brands who have gained substantial brand share, such as Just Jeans (1. 9%) and Jays Jays (2%) respectively (REFERENCE). All brands operating in the clothing and footwear industry could be considered as H competitor, however, Just Jeans and Jay Jays are the two most similar brands compared to H. Where they have also identified the demand for fashionable yet low priced products, therefore, all three companies have similar product offerings and also customer profiles. Hence, to successfully enter and establish H in the Australian market, it would be essential to have sound knowledge of competitors and develop core competencies such as designs that are exclusion and is able to differentiate H from other similar brands (REFERENCE). 7. 0 – Social Trends – Sizes Overall, both Australian men and women’s body weight has gradually increased in recent times. However, as the primary segment for H are young women aged between 18 to 24, only the body weight of women will be discussed. From previous surveys conducted there appears to be a steady increase of the average weight of women from 62. 6kg in 1989-90 to 67. 7kg in 2004-05 (ABS, 2009). From figure XX there also appears to be considerable increase in the Body Mass Index (BMI), where there are less women classified as being normal weight, while there are more women who are overweight and obese. As a result of this increase in body weight, the dress size as also increased from size 12 to size 14. Hence, to accommodate to this increase in weight, most clothing brands have now introduced larger sizes for instance, Portmans now has size 16 as part of their standard dress size (REFERENCE). Therefore, to ensure that H is able to compete with other competitors it would be essential for them to manufacture products that are the suitable size for Australian women. 8. 0 – Conclusion In conclusion, this report has thoroughly analysed a variety of factors to identify the attributes and threats of the Australian market in relation to the launch of H. Taken as a whole Australia appears to be an attractive market which consists of a stable economy and high consumer confidence. Where H is able to use these attributes to help them better penetrate and expand in the Australian market. In contrast, many threats were also identified including cultural differences, changes in social trends and also intense competition. It is absolutely essential for H to gain thorough understanding of the threats and furthermore the business and social environment of the Australian market. Main reason being, H will then be able to develop specific marketing strategies to address and overcome these issues to successfully enter and become a market leader of the women’s outerwear segment in the Australian clothing and footwear industry. 9. 0 – Recommendations. From previous analysis Australia and the city of Melbourne in particular appears to be a possible market for H to enter and expand into. Therefore, the following recommendations are written in correspondent to the threats and issues identified in the conclusion and throughout the report. †¢Market Entry Option – Direct Exporting It is suggested that H adopts a direct exporting method to enter the Australian market. Direct exporting can be identified as â€Å"†¦ the firm itself contacts the buyers overseas and either sells direct to the end-user† (Fletcher and Brown, 2009, pg. 290). Mainly because this is the market entry option H are experienced in using and is also one of the most commonly used method. As it is relatively simple to operate and provides the company with more control over the operation of the business. †¢Adapting to Australian fashion culture – Style and Size For H to succeed and be able to obtain market share, the company must adapt to the Australian fashion culture and the physical body size of Australians. Therefore, H is recommended to use product development strategies where they manufactured products that suit the Australian market. †¢Suitable store location – Chadstone Shopping Centre Finding a suitable store location also plays an important role to the launch of H in Melbourne. Therefore, Chadstone Shopping Centre is suggested as a suitable store location for the first H store to be established. Main reason being, the shopping centre is well-known and has a solid customer base, which makes obtaining brand awareness easier.

Legalize Steroids in Sports

Ben Johnson was one of the first superstar athletes to be caught using steroids and was stripped of his 100m gold medal at the 1988 Olympics. He was eventually banned for life in 1993 for testing positive again (Richardson 2010). Performance enhancing drugs have become widely used since the 1970’s and have only increased in the numbers of athletes using the drugs to up their endurance and perform to their greatest potential. Professionals such as Barry Bonds, Jose Canseco, and Hulk Hogan have all been humiliated and are now seen as cheaters after being caught using steroids.It is too late to stop these sports fuelled on drugs because of the large number of athletes using, so why not consider drug use as a way to level the playing field? The only way to stop the â€Å"cheating† in sports is to open up the gates and drop all performance-enhancing drug laws throughout the sports. We should stop all the hypocrisy and allow pro athletes to take whatever performance drugs the y please. In 1995 Bob Goldman, a Chicago physician, asked 198 Olympic U. S. athletes whether they would take a banned substance if they were guaranteed to win; 195 of those athletes said yes (Richardson 2011).Professionals know the risks of steroids, but if you offered an athlete a drug that would guarantee him glory and riches, but knock ten years off his life, most would take it (Madden 2011). The health risks caused by steroids have been broadly exaggerated. The athletes using these drugs want to become bigger, leaner, and faster. For example, a male athlete injecting testosterone into their body will gain better adaptations to training and better performance. This is because testosterone enhances muscle power and promotes recovery from tough workouts.The testosterone has a high anabolic effect, strengthening muscle cells, and repairing and toughening bones. Steroids allow the athletes to maximize their performance on field, which is their main objective in the sport. Allowing th e use of steroids would make sports safer as there would be less pressure on athletes to take unsafe enhancers and more pressure to develop new safe steroids for the athletes to use. People who believe the health risks are the reason these drugs should be banned need to look at Major League Baseball’s tolerance of chewing tobacco during games, and to the NFL’s glorification of hard tackles (Nathaniel 2010).For example, chewing tobacco is allowed and it can cause mouth cancer. The tackles in the NFL can cause major concussions and lead to long-term brain injuries. These are all detrimental to the health of the athletes. If steroids were taken under the care of a team physician, then it would allow for the regulation of dosage and the team physician can keep track of the overall health of the athlete, which will maximize their physical performance. Athletes are always trying to improve and be the best they can be. Steroids can take a regular athlete and turn them into an elite athlete.Most research studies that have demonstrated improved performance with steroids used experienced weight lifters who were capable of training with heavier weight, and when exposed to steroids increased their strength incredibly (Fahey 1998). Improved strength is just another factor in being an improved athlete, they still need the skill to hit that home run or throw a football. Almost all athletes that used steroids feel that they would not have been as successful without steroids (Fahey 1998). If professional sports allowed their athletes to use enhancers there would be certain effects that would occur right away.First, there would be more studies on the benefits and risks of these different drugs because the sports associations will want the safest and best steroids for the athletes. Second, the athlete’s physicians would prescribe the drugs and the effects on the athletes would be watched very closely. And third, the drug manufacturing would be taken out whic h means the black market on these steroids would die out (Nathaniel 2010). The legalization of the steroids would start a movement in the sports leagues where new records will be broken just as they were made to be.It is time for the government to legalize steroids. Because so many athletes are using, legalizing is the only way to get a level playing field like the sports associations want. Every athlete would have the option legally to use steroids. Morally and physically, each athlete would have that certain choice to make also. The situation would be out in the open though and drugs can finally be regulated in sports. Performance enhancers in sports have been used illegally throughout the history of sports; it’s time for pro sports to legalize steroids and similar substances.

“Nothing Gold Can Stay” by Robert Frost Essay

â€Å"Nothing Gold Can Stay† by Robert Frost focuses on the idea that nothing lasts forever. The poet uses a central metaphor and personification to express his idea. The poet uses figurative language such as controlling metaphors, personification,and allusions and is specific in his choice of words. â€Å"Nature’s first green is gold† (Line 1) is the first line the is the main example of the controlling metaphor. The color green is compared to gold, which is precious. What he means by this is that things may start out good, but they will not always last. Nothing gold can stay (Line 1) means that things will soon come to an end. â€Å"Dawn goes down to day† ( Line 7 ) by this he means that all the good that happened throughout the day will soon come to an end. There is personification in the poem, which is how Frost is referring to nature as ‘her’ ( Line 2 and 3). Her early leaf’s a flower,but only so an hour, by this he means that good things can last a while, but then will come to a drastic end. He used words like subsides, grief and Eden to represent â€Å"Nothing Gold Can Stay.†( Line 1)Here, he means that everything has to come to an end sooner or later. Eden is a state of happiness, that soon came to an end due to the choices made by Adam and Eve. Frost uses many examples of allusions in this poem such as, the brightness like that of gold’s reflective dazzle, that becomes dulled with time, and the Biblical paradise of Eden that was lost when Adam and Eve fell from the Creator’s good graces. The allusions are to help create a picture in the readers’ mind of what the poem is about, for example with the line â€Å"Nothing Gold Can Stay† (line 1) it is saying that nothing good (gold) will last forever. Frost is specific with his word choice. He uses words like â€Å"Eden sank to grief†( Line 7) Eden sank to grief because Adam and Eve ate some kind of fruit off of the tree they were told not to eat from. When they ate from the tree the Creator forbid them from the garden of Eden. Frost uses many different ways to help put a picture in the readers mind. He uses allusions, personification and metaphors.â€Å"Nothing Gold Can Stay† by Robert Frost focused on the idea that nothing lasts forever. The poet used central metaphors and personification to express his ideas.

Delta Assignment Example | Topics and Well Written Essays - 500 words

Delta - Assignment Example It is clear from the facts provided in the case study that JetBlue and Southwest adapted technology and blended it perfectly with the customer needs. The use of live TV, paperless environment, online ticketing services, effective and use of laptops by the pilots as well as use of routes which were less served by others was some of the key activities performed by these firms to remain profitable and leading airlines in the industry. Pilots were using emails to forward their suggestions whereas the flight maintainece records were being computerized thus making the technology the key part of the overall operations of these airliners. It is however, critical to note that both these firms also actually focused upon meeting customer needs. The CEO of JetBlue used to interact directly with the customers thus offering a firsthand experience of customer expectations and these airliners responded to such expectations by offering customers what they needed. It is relatively difficult for the larger airliners to actually maintain the low cost carriers due to various reasons. Not managing disruptive technology effectively is one of the reasons as to why such larger airliners actually could not keep pace with the more agile and low cost carriers. The complacency of the organizations along with the already established rigid procedures may have further restricted the ability of these firms to actually execute the low cost strategy. These services were operated by already the same people who were also responsible for operating the premium services of the airliners. Bureaucracy, established unions and other organizational factors made it relatively difficult for larger firms to actually capitalize on the opportunities offered by the low cost carriers. Though the airliners industry was deregulated during 1970s however, the presence of the unionized labor actually made it relatively difficult for such firms to focus on reducing the cost and achieve

Foundation Degree in Early Years Essay Example | Topics and Well Written Essays - 1250 words

Foundation Degree in Early Years - Essay Example Dedication should also be present in supporting a child’s healthy and happy development. To improve outcomes for children, the government, the early practitioners, the parents, other professionals and the society at large should be dedicated to helping them. This paper will look at multi-Professional practice linking to relevant theory and legislation. The government puts up the legislation which governs the children, for example, the recent policy statement of supporting families in the foundation years. In this, the government’s vision for the early years is that a well qualified work force brings in a real difference in the quality of support that families with young children receive. Multi- professional practice: The foundation years are critically the most fundamental for a child’s growth, also for their families. Early practitioners include foundation teachers, requiring nurses, pre- school and child minders as well as other professional practitioners, who are involved in the early years of a child’s development. Multi- professional practice is required since these children have different needs, which require different, professionals. Joint working is seen as a priority, for instance, it is vital that parents and teachers utilize the children’s trust arrangements by working closely with local authorities in order to, jointly plan, and deliver services effectively (Anning, et al., 2006). Much legislation has been put in place after the education mentally handicapped children’s act 1970, which made all the children the responsibility of the local education authority. â€Å"Before then, the responsibility of the handicapped children had been the responsibility of the health service (Tassoni, 2003).† This is because, the children were being considered as impossible to educate because they had a learning disability. â€Å"It was the consequence of the 1970 Act that led to the creation of special schools, which gave many children the opportunity of gaining an education for the first time, hence social inclusion (Whitney, 2007).† In the year 1978, a report introducing the special education needs (SEN) was developed, and it came into effect from January 2002. This proposed the recognition of early diagnosis and pre- school support. â€Å"The need for parental involvement and the integration of children, whenever possible into the mainstream school was also proposed (Soan, 2004).† â€Å"Research shows that, there is a need for coordination and communication between professionals themselves and between professionals and families for quality services to be provided (Townsley et al., 2004).† There are many cases where poor communications between professionals and families has led to poor provision of services. Reviewing the current integration interlude, concern is with the reformation of work relations as a way of creating new forms of social capital. The notion social capit al has been used by the government policy makers together with researchers in examining different types, qualities of relationships and configurations. These include professional relations and when put into practice, how they function as resources. â€Å"Looking at the co-work of teachers, language and speech therapists, social capital is produced in the analysis as a means of understanding the integration of children’s service impact on professional practitioners groups and across

NYC Department of Education Teachers of Speech Improvement Essay - 1

NYC Department of Education Teachers of Speech Improvement - Essay Example The first learning strategy that needs to be implemented is to incorporate the utilization of the auditory process itself. Some children are prone to be weak in attention and memory that leads to speech impairment. Teachers can help with students to assist them in slowing their rate of speech which focuses on enunciation. In addition, factors such as visual cues can further dramatically increase focus and memory. Moreover the utilization of eye contact can also be embedded at this strategy. Eye contact is an absolutely necessary element that has many benefits. First and foremost is the fact that a steady eye contact induces confidence for the student who is presenting. Eye contact also enables the student to acknowledge the body language of the audience, which may assist the student in modifying their speech. Maintaining a steady eye contact enables the student to better understand the environment they are in. The second learning strategy that is an absolute must is the utilization of group sessions in which students will engaged in a collaborative learning effort. This unique strategy will enhance dialogue amongst students, stimulating conversation and collaborative learning. Although this strategy might be underestimated, conducive research shows that that student who are likely to be involved in conversations are more likely to enhance their linguistic skills. The third learning strategy that is extremely essential is focusing on the syntax of the vocabulary. Using expressive language goals for children will induce focus on vocabulary development. It will give the children a boost of confidence. Helping children with syntax goals comprises of developing phrases and sentences. In addition, it can also focus around isolationing sounds and words with the emphasis on enunciation. Speech therapists can facilitate the process with repeating syllabuses that can help reduce cluttering. This

Bloodsworth v. State 76 Md.App.23,543 A.2d 382 Research Paper

Bloodsworth v. State 76 Md.App.23,543 A.2d 382 - Research Paper Example Though Bloodsworth did have an idea of the actual person who committed the crime, he thought about ways to prove his innocence. It was until 1992 that Bloodsworth introduced the idea of DNA testing, which together with lawyer Bob Morin he pushed for consideration as part of the evidence. Findings by Edward Blake of the Forensic Science Associates (FSA) in April of 1993 excluded Bloodsworth. Similar tests conducted by FBI to determine correctness of the tests of FSA showed a mismatch between the DNA in the examined underwear of the victim and that of Bloodsworth (McNamara, 2009). The state then moved quickly to dismiss the charges, and the court approved $300,000 compensation to Bloodsworth for lost earning during the detention. The case is important considering that it was the first to apply DNA test to exonerate a suspect. In this case, the court did great in the admissibility of the forensic science evidence to determine the truth. Dawn Hamilton, a 9 years old girl visiting her father during summer in 1984 missed when searching for her cousin Lisa near their residence in Rosedale, Maryland. Someone approached Dawn and offered to help in the search into nearby forest wood where the investigators found a mutilated body of Dawn. Two boys who were fishing in a nearby lake saw the man move with Dawn into the wood. After discovery of the body, the two boys assisted the police into recreating a composite of the appearance of the suspect. Upon publication of the composite, someone claimed that image resembled Kirk Bloodsworth. The police move to present the picture of Bloodsworth to the boys for identification. One boy could not link the picture with the suspect they saw. Another claimed that the picture resembled the suspect but there was a problem with the hair. Nonetheless, police obtained arrest warrant and arrested

Enchanted Essay Example | Topics and Well Written Essays - 1000 words

Enchanted - Essay Example It not only spreads the feeling of joy and magic, but also makes the audience laugh at the funny situations that story creates. The movie makes the audience experience everything beautiful and funny that life has to offer. Hence, due to its fantasy world characters, colorful costumes, romantic pursuits, music and dream like story, the movie not only fulfills all the genre requirement of romantic/screwball comedy, but provides all the attributes of romantic comedy in abundance and in generous way. Definition The movie Enchanted, which is directed by Kevin Lima, not only entertains the audience with laughter and romance, but also takes them on an exotic fantasy ride. With its attributes of romance and comedy, the movie can be truly called a romantic/screwball comedy. In conventional way, screwball comedy is defined as â€Å"a distinct genre of film comedy which lampoons on the private lives of members of the upper class† (Laham 25). In earlier days, the aim behind making screwba ll comedy films was to excite the audience by â€Å"thrusting the main characters of those movies into improbable and embarrassing romantic complications which belie their status as dignified and respected members of the upper class† (Laham 25). It is clear from the definition that a screwball comedy has elements of both romance and comedy. If we go by this definition, then the movie Enchanted has all the attributes of the screwball comedy genre. Moreover, according to communication studies professor Robert Miller, the fantasy that is shown in the screwball comedy makes the audience to forget their ‘real world,’ which is usually harsh, and make them believe in the movie’s message that life should be fun (Laham 25). This opinion can be experienced completely through the movie Enchanted. The movie is not only filled with romance and comedy but is full of magical happenings and twists. One can find almost all the genre requirements of romantic/screwball comed y, like fantasy, romantic triangle, music and songs, social class conflict etc., in the movie. Romantic/screwball comedy attributes There are innumerable attributes in the movie which can be called as romantic/screwball comedy attributes. Right from the loving characters, story line, romantic base and musical theme, everything in the movie symbolizes love, joy, happiness and fantasy. However, the most important attribute of the movie is the journey of the characters from the world of fantasy to the world of reality, which is portrayed through transition of characters from animation world to the real world. Transition of characters In the movie Enchanted, some of the lead characters are shown being forced from a land in animated world (called Andalasia) to the world of ‘reality,’ the New York City. This transition has proved to be one of the most interesting attribute of a romantic/screwball comedy. The lead character of the movie, Giselle, her romantic interest Prince E dward, Nanthaniel, Pip and Queen Narissa are shown transiting from the animation world (Andalasia) to the New York City. Their efforts to keep up with the customs and manners of real world are a great delight to watch. For example, when Giselle finds herself on the Times Square after being pushed by Narissa, she creates lot of flutter on the street. Her wedding dress creates a lot of problem for her as she dashes almost everyone with her dress while walking on the foot path. This causes a lot of laughter.

Book reflection--Breath,eyes,memory( Edwidge Danticat,New York,1999) Essay - 1

Book reflection--Breath,eyes,memory( Edwidge Danticat,New York,1999) - Essay Example Breath Eyes Memory, a novel written by Edwidge Danticat, tells of a young, Sophie Caco, who matures up to be a woman as she was delimited by the Haitian culture. The story starts with Sophie who is aged six and living with her aunt Atie in Haiti. Born after her mother, Martine was sexually molested. Danticat puts together a narrative of a young woman of Haitian origin coming to terms with her mother, her nation, and her own identity. Sophie’s mother, Martine, leaves her behind with her aunt since she is trying to pull through from her problems. At only twelve, Sophie’s mother sends for her to come reside with her in America. Nonetheless Sophie refuses to go as her mother forced her to undergo a traditional virginity test. At18, Sophie falls in love with Joseph, a neighbor who is much older. Joseph is a musician whom Martine does not approve of. Consequently, Sophie is not able to forget the truth that her mother made her undergo the test and each time she sleeps with he r husband she likely remembers the testing. Martine and Sophie begin to work on their mother-daughter bond and problems they have faced all through their lives. The story however has a tragic ending leaving readers in suspense if Sophie learns to accept the bond with mother. At 12, she is to joins her mother as she moves from an impoverished town of Croix-des-Rosets to America to live with her. However there are hidden memories from Haiti buried away that afflict both Sophie and her alienated insomniac mother (Danticat, pg. 85). She uncovers hidden secrets no child ought to ever make out, that her mother is distraught from a rape ordeal that happened years ago. Later when Sophie is all grown up and has a family of her own, she realizes that her mother condition is worsening. Neither Sophie nor Martine can run away from the burden of the past, which ultimately leads to sexual trauma, bulimia, insomnia and mental torture

Ground Conditions And Explanation of Implications For Design And Essay

Ground Conditions And Explanation of Implications For Design And Construction - Essay Example This paper approves that positions and heights for trees, hedges or shrubs within areas of shrinkable clay were noted too. Ponds, springs, and other waters positions were marked on the map of the site. Placing fill in the location has raised ground levels and this is evident due to features shown on the geological maps as well as aerial photographs, which were found to be missing on the ground. Previously filled areas were determined through comparisons between what appeared on the site and aerial photographs and ordnance survey maps. There were signs of mining within the area evidenced by presence of derelict/hummocky land, old mine buildings as well as infilling or spoil heaps. Slope angles were interpreted through material types underlying the site. Landslips on the other hand indicated terraced ground, poorly drained conditions along the hillsides. Geological maps have identified layers that contain minerals. This report makes a conclusion that direct investigation made it possible to obtain values for limitations defining the soil sufficiency characteristics for designing economical and safe foundations. The investigation was carried out keeping in mind the risks that could arise as a result of inadequate investigation especially with regard to ground behavior. The investigation has made available information in some cost effective means for new works engineering design so that construction costs may be reduced via economic foundation design, structural defects that could arise from unacceptable ground movements are eliminated, health hazards associated with contaminated land can be detected, unforeseen ground conditions claims are avoided, and foundations are prevented from chemical attack.

Consumer's Attitudes and Behaviour Towards Responsible Tourism Literature review

Consumer's Attitudes and Behaviour Towards Responsible Tourism - Literature review Example An analysis will also be conducted into the opinions of tourism consumers in general to understand how the market has grown and is in a continual state of flux. The final section will cover how the market could be improved by identifying problems with the current responsible tourism market. This will help to paint a rich picture of how the consumer regards responsible tourism to allow providers to better understand their market and their customer. The Characteristics of a Responsible Tourist As responsible tourism encompasses a wide-range of tourist destinations beyond what is commonly perceived as eco-tourism, there are a wide variety of characteristics that can be said to be common to the responsible tourist. A responsible tourist will have to have some awareness of the sustainable nature of their holiday, whether that be on an economic or environmental level (Andereck, 2009). Recent studies have shown that 77% of consumers believe that tourism should have some focus on the environ mental level (Miller, 2003), meaning that the majority of tourists could be classified in this way. However, it should be stressed that this figure represents the intentions of the consumer rather than their actions, and there is a conceivable difference between the two (Miller, 2003). Those who have intentions of being a responsible tourist can, therefore, be said to represent the majority of the tourism industry but it is perhaps easier to classify the characteristics of the actual responsible tourist. These individuals are generally those who are ethical consumers in other areas of their life, with a great focus on the environmental impact of their purchases (Andereck, 2009). These people tend to be young adults with a significant amount of disposable income, with those interested being happier to spend more money to receive a socially responsible product (Miller, 2003). These individuals are generally more likely to be concerned with a number of factors that can be affected by t ourism, and seek a ‘guilt-free’ holiday (Swarbrooke & Horner, 2003). Many of these individuals have, or wish to, partake in a holiday in which they can get directly involved in the responsible tourism, rather than simply choosing hotels or airlines that behave responsibly (Pizan & Mansfeld, 2000). This can involve getting involved in projects in the third-world, or tree-planting initiatives. Perceptions and Attitudes of the Consumer towards Responsible Tourism The perceptions and attitudes of the consumer have changed in recent years from being considered an unnecessary expense to something worth spending money on (Reisinger & Turner, 2003). The perceptions of this type of tourism are now generally positive, with many consumers considering the impact of their tourism on the place that they stay and the environment in general (Miller et al, 2010). Many people now have concerns about consumerism, and the tourism industry is wise to offer this option as a solution. It shou ld be noted that some still consider that responsible tourism has not come far enough, with optional extras such as postcards and food purchases not being as extensively covered by the notion of responsible tourism as other areas (Swarbrooke & Horner, 2003). Others suggest that responsible

Weber’s The Protestant Ethic and the Spirit of Capitalism Essay Example for Free

Weber’s The Protestant Ethic and the Spirit of Capitalism Essay Maximilian Weber was a social scientist and political economist who is believed to be one of the fathers of the contemporary branch of public governance and sociology. Now better known as Max Weber, he was born on April 21, 1864 in Germany, the eldest among the brood of seven. His sociopolitical roots can be attributed to his father, Max Weber Sr. , who was a well-known elected official and social servant, while his modesty to her mother Helene Fallenstein. This sociopolitical inclination indeed ran in the family as Alfred Weber, his younger brother, was similarly a economist and sociologist (Turner, 1993). With Weber’s foremost and yet most influential oeuvre The Protestant Ethic and the Spirit of Capitalism, a whole lot of his other shaping discourses contained in his journal began to circulate in 1904 (Ringer, 1997). In 1912, Weber made an attempt to institute a left-wing party in politics in an effort to coalesce liberals and social democrats. Though, this endeavor was abortive for the reason that a number of liberals were apprehensive of the radical ideologies of the social democrats (Baehr, 2002). Plagued by pneumonia in Munich, Maximilian Weber departed this life on the twentieth of June in 1920 (Turner, 1993). Indeed, no sociologist other than his contemporaries, like Karl Marx, has had a greater impact on sociology than the German sociologist Max Weber (Novak, 2005). Significantly a good deal of Weber’s work represented a debate with the ghost of Marx. Although finding much of value in Marx’s writings, Weber disagreed with Marx on a number of important matters. Over the course of his career, Weber left a legacy of rich insights for a variety of disciplines including economics, political science and history. Among sociologists, he is known not only for his theoretical contributions but for a number of specific ideas that in their own right have generated considerable interest and research. His sociological work covered a wide range of topics, including politics, bureaucracies, social stratification, law, religion, capitalism, music, the city, and cross-cultural comparison (Ringer, 1997). Weber believed that sociologists can derive an understanding of their subject matter in a manner that is unavailable to chemists and physicists. In investigating human behavior, sociologists are not limited to such objective criteria as weight and temperature; they can examine the meanings individuals bring to their interactions with one another. Consequently, Weber contended that a critical aspect of the sociological enterprise is the study of the intentions, beliefs, values, and attitudes that underlie people’s behavior (Ringer, 1997). Weber employed the German word Verstehen, meaning understanding or insight, in describing this approach for learning about subjective meanings people attach to their actions. In using this method, Weber mentally attempts to place themselves in the shoes of other people and identify what they think and how they feel. Whereas Durkheim argued that sociologists should direct their investigations primarily to social facts that lie beyond the individual, Weber thought it also essential that sociologists examine the definitions people use in shaping their behavior (Ringer, 1997). Another notable contribution made by Weber is his concept of the ideal type. An ideal type is a concept constructed by a sociologist to portray the principal characteristics of a phenomenon. The term has nothing to do with evaluations of any sort. Rather, it is a tool that allows sociologists to generalize and simplify data by ignoring minor differences in order to accentuate major similarities. Weber contended that if sociologists are to establish cause-and-effect relationships, they must have concepts that are defined in a precise and unambiguous manner. The ideal type affords such a standard, especially in the study of concrete historical events and situations. It serves as a measuring rod against which sociologists can evaluate actual cases (Ringer, 1997). In his writings, Weber stressed the importance of a value-free sociology. He insisted sociologists must not only allow their personal biases to affect the conduct of their scientific research. Weber recognized that sociologists like everyone else, have individual biases and moral convictions regarding behavior. But he insisted that sociologists must cultivate a disciplined approach to the phenomena they study so that they may see facts as they are, and not as they might wish them to be. By the same token, as discussed in his work Objectivity In Social Science, Weber recognized that objectivity is not neutrality (Ringer, 1997). Neutrality implies that a person does not take sides on an issue; objectivity has to do with the pursuit of scientifically verifiable knowledge. Weber saw a role for values in certain specific aspects of the research process, namely, in selecting a topic for study and in determining the uses to which the knowledge is put. Clearly, data do not speak for themselves; they must be interpreted by scientists (Ringer, 1997). For his part, Weber was led to study bureaucracy because it was an important part of the Germany in which he lived. Moreover, was not afraid to express a value judgment or to tackle important issues of the day (Baehr, 2002). Weber was particularly impressed by the ability of bureaucracies to rationalize and control the process by which people collectively pursue their goals (Baehr, 2002). Although he was concerned about some of the negative consequences of bureaucracy, Weber contended that the needs of mass administration made bureaucracy an essential feature or modern organizational life. In his work The Theory of Social and Economic Cooperation, Weber argued that bureaucracy is an inherent feature of modern capitalism (Ringer, 1997). Yet he was equally insistent that a socialist society could not dispense with the arrangement. Indeed, Weber thought that socialism would see an increase, not a decrease, in bureaucratic structures. While recognizing the limitations of capitalism, he nonetheless felt it presented the best chances for the preservation of individual freedom and creative leadership in a world dominated by formal organizations as in his time (Ringer, 1997). In The Protestant Ethic and the Spirit of Capitalism, Weber turned his sociological eye to one historic breakthrough, the development of capitalism. He sought a link between the rise of the Protestant view of life and the emergence of capitalist social arrangements in Western society. He maintained that the development of capitalism depended upon the creation of a pool of individuals who had the attitudes and values necessary to function as entrepreneurs. The critical problem, Weber said, is to uncover the origin of the motivating spirit of capitalism in precapitalist society. He believed that Protestantism, particularly Calvinism, was crucial to, but not the only factor in, the rise of this spirit (Novak, 2005). As the milieu influenced Weber, Calvinism is actually based on the teachings of the French theologian and reformer John Calvin, and found expression in a variety of religious movements, including Puritanism, Pietism, and Anabaptism. Weber noted that Protestantism and modern capitalism appeared on the historical scene at roughly the same time. There were other links as well. First, capitalism initially attained its highest development in Protestant countries, particularly the United States and England whereas Catholic nations like Spain and Italy lagged behind. Second, in nations with both Protestant and Catholic regions? such as Germany in his time, it seemed to be the Protestant regions that pioneered in capitalist development. And third, Weber marshaled evidence that suggested it was by and large the Protestants, not the Catholics, who became the early capitalist entrepreneurs (Novak, 2005). It is worth noting that The Protestant Ethic and the Spirit of Capitalism was one of Weber’s earlier works. In lectures given shortly before his death, Weber incorporated many new elements in his analysis of the origins of large-scale capitalism (Ringer, 1997). Even so, his early work, although not necessarily accurate in all its particulars, remains a sociological landmark. It demonstrates the impact religion can have on human affairs in producing outcomes that are not necessarily intended or foreseen by its adherents. References Baehr, Peter. (2002). â€Å"In the Grip of Freedom: Law and Modernity in Max Weber. † Canadian Journal of Sociology. Novak, Michael. (2005). â€Å"Max Weber Goes Global. † First Things: A Monthly Journal of Religion and Public Life. Ringer, Fritz. (1997). Max Weber’s Methodology: The Unification of the Cultural and Social Sciences. Harvard University Press. Turner, Bryan S. (1993). Max Weber: From History to Modernity. Routledge.

Expansion Strategy of Honda

Expansion Strategy of Honda 1.0 Introduction Honda was started by Soichiro Honda in the 40s after receiving his first contract with Toyota in manufacturing piston ring. Since in school, Soichiro Honda started developing piston ring in order to get a contract with Toyota. His determination had bring Honda into todays success, Fail for so many times, Soichiro Honda never give up and continue his dream and successfully get the contract with Toyota. Honda Motor Company produces not only cars as known generally but also produces track, motorbike, watercraft and those gasoline engines. Instead, Honda is the world largest engine manufacturer (Ronnie, 2009) Started in Japan, Honda expand into many other country using different kind of entry mode includes Foreign Direct investment, exporting, alliances and joint ventures. At first, around 1970s Honda enter into USA market by exporting the N600 which say to be the fastest at that time. In 1976, Honda continues expanding in USA by building car plant is Accord plant in Marysville. Today, Honda has total of three plant in Ohio where the other two is located at Alabama and South Carolina. (Ronnie, 2009) Honda is a successful automobile which is manufacturers lawnmowers, power equipment, motorcycles, and generators. Therefore, Honda has opened its doors to the franchising market. After Honda was franchising it market, Honda was continuous successful in automobile industry. With an establishing brand name of Honda, the franchisees can get the recognition from the customers. They can easily to the franchisees to start doing their business. The Honda franchisees are required to pay Honda franchise at least $250,000. As a return, Honda franchisees are able to list everything you need and want from the franchise deal before you sign the agreement. In addition, Honda franchise also has taken good care to the franchisees. They have provides 2 week training course for new franchise owners. This can able the new franchisees to learn how to operate the businesses. Besides that, Honda Franchise also has give the ongoing support for the franchise through internet and online support, regular visits, newsletters and meetings and so on. The Honda Franchisees can apply their owns concept to the business, but they need to discuss with the Honda franchise first before apply it. In 2010, Harley-Davidson and American Honda Motor Company were announced to be merger as one which is known as Honda-Davidson Motor Company. The merger happened when the American Honda Motor Company was completed purchase of 51% of Harley-Davidson stock. With the merger, Honda-Davidson Motor Company was promised to provide the most comprehensive line of Motorcycles to the customers. The combination of both companies will continue to providing the world with the highest quality motorcycles. Besides that, the new company also exploring the opportunities to provide additional models that combines the best of both former companies. Honda -Nowadays, Davidson Motor Company is the only major U.S.- based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycles parts, accessories and general merchandise in united state. 2.0 Current Expansion Strategy Expansion strategy may here be referred to market entry strategy which is commonly used by companies to venture and expand their businesses to other country. Before penetrating to other countries market, companies must make sure that they have sufficient financial resources and the nature of the products or services must fit into culture group of that particular country. Having ranked for 3rd largest Japanese automobiles, Honda is able to expand it businesses across Asian countries such as Thailand, Taiwan, China, India and Indonesia.(How To Enter China, 2000) Knowing the importance of international trade, different entry mode strategies have been adopted by Honda in respond to different countries. In Malaysia, Honda has a joint venture company named Boon Siew Honda Sdn Bhd which formed 50/50 between Honda Motor Co. Ltd and Oriental Holdings Bhd. (Boon Siew Honda profile,2012) The joint venture agreement was formed in 2008 which means that Honda has expanded its businesses in Malaysia through joint venture. Aside of Boon Siew Honda Sdn Bhd which solely trades on motorcycles, Honda has expanded its automotive business through joint venture strategy. Currently, Honda Malaysia Sdn Bhd is a joint venture company formed by DRB-HICOM Bhd, Honda Motor Co. Ltd and Oriental Holdings Bhd. ( Honda Malaysia profile,2012) The main reason Honda to use joint venture strategy to expand its businesses in Malaysia is to diversify the business risks. Having said that, using joint venture strategy as an expansion strategy can reduce the risk of by forming coalition with other companies in host country. Besides that, Honda has also expanded its realm using foreign direct investment in Taiwan. A plant was built by Honda in Taiwan in 1961 prior to produce cars and has made Taiwan to become major producers of motorcycle for Honda. (How To Enter China, 2000) This allows the company to export most of the motorcycles to other countries such as China, Europe and Middle East. The main reason Honda to build its manufacturing plant in Taiwan is to reduce exports of motorcycles from Japan. Foreign direct investment has also benefited Honda in a sense that the company can have better control over the plant in Taiwan at the same time achieved economies of scale. In Thailand, Honda practiced foreign direct investment which has formed Asia Honda Motor Co. Ltd in 1964. (How To Enter China, 2000) The plant set up in Ayutthaya, Thailand aimed to produce motorcycles and export to Asian countries. In addition, Thailands plant has more production capacity which has contributed to major exports across Asia. Particularly in Thailand, Honda has obtained a market share more than 60%. This is because the Honda brand recognition in host country is high and this has led to local support for Honda. In China, the entry strategy proposed by Honda is somewhat unfamiliar to other countries. Honda has used equity joint venture strategy which has formed 2 joint venture companies named GuangZhou Honda Automobile Co. Ltd and Dongfeng Honda Engine Co. Ltd respectively. (How To Enter China, 2000) In the meantime, Honda has 50% of stake in each of these joint venture companies which has allowed Honda to have partial control over these two companies. In recent years, sales of Honda cars in China were terribly declined by 5 % compared to the time the company first entered China. The declining sale was caused by the high demand of low-cost cars produced in China. Another reason was due to the existing rivalries in China which consists of several big players such as Toyota, Nissan and Mercedes. Generally speaking, Honda is adopting low-risk expansion strategies in the first place to evaluate market respond of a particular country. After building up the brand recognition, the company will decide whether to expand further in that particular country. This can be seen when Honda formed a joint venture company in Malaysia to market its motorcycles to Malaysian. After assessing the profitability of the products, Honda started to sell luxury cars such as Honda City and Honda Civic. This could have helped Honda to reduce the risk of losing everything proposing a joint venture strategy in the first place. Foreign direct investment is used by Honda in Taiwan and Vietnam to increase the production of motorcycles and motorcars to increase exports. At the same time, increased production will help Honda to fulfill the demands of other importing countries. 3.0 Future Expansion Strategy As mention in the previous part of the assignment we can see Honda with extraordinary expansion strategy has allowed the company group to triumph in the highly competitive world market especially against domestic competitor. These expansion strategy though practical and effective are in some way lack of aggressive to compete with other automobile MNC (multinational corporation). Since Honda is originated from Japan we decided to compare Honda with its domestic competitor such as Nissan and Toyota. For decades Honda has been compete with Nissan and Toyota domestically and abroad, however till this day Honda still maintain the position of Number 3 right after Toyota the first and Nissan, second. This comparison allowing us to realize that the successfulness of Honda is still in behind this two multinational automobile giant. As such below we will provide some entry modes strategies for future expansion for Honda based on some global market that we have analyses. 3.1 South Korea: An overview Take Korea into consideration. Honda has already exporting cars to Korea for a decade and however the sales there are always below the profit margin until Honda are no longer expecting high returns on Korea market. In actual fact, not only Honda are doing unwell in S.Korea most Japanese MNC had a hard time penetrating S.Korea market due to war history between Korea and Japan to be the main reason why Korean are less relying on Japanese products. However based on our knowledge Korea is a very potential market, and Honda should use joint venture in Korea to triumph where other Japanese competitor failed. Why South Korea? There are some facts that indulge all investors in the world to invest in South Korea market. South Korea is the worlds largest democracy among the strongest emerging markets in all business field. Furthermore, it has liberalized economy with 300 million in the middle class bracket, with well matured financial and securities market and time-tested judicial systems. Apart from that, Seoul capital of South Korea is growing with enormous speed to compete with world most successful city including New York and London, financially. With the sound potential of the market, let us look at the action of the government of South Korea, firstly it is a WTO member committed to providing opportunity to the global market. The Korean Government is constantly undertaking reforms in every sector with Infrastructure Sector receiving Governments fullest attention, the S.Korea government also permits foreign investment virtually in every sector of the economy. Majority foreign equity, even up to 100 per cent in some sectors, is encouraged and special investment incentives are provided. In short South Korea is a potential Market that Honda should not overlook due to the points below, Large pool of educated land expertise of manpower in South Korea. Disposable income is continuously increasing with the economy growing at more than 8.5% p.a. Cities booming with world class integrated infrastructure. South Korea has potential to attract more than US $ 100 billion over next five years. Potential for creation of near 1 Million direct and indirect jobs each year. As for now that the certainty of South Korea was an expansion market. A suitable partner must be recognized in Korea to allow the joint venture to be successful. Our group varies in suggesting a partner but agreed that Asia motor is among the best to Joint Venture with Honda to create a Asia-Honda venture. We select Asia motor for a numerous reasons, first its engineering capability, Asia motor founded in 1965 is one of South Korea most highly reputable automobile industry focusing in medium and big sizes vehicle is the best partner for both Asia Motor and Honda to penetrate into a new market. Beside that, relevance and salience of Asia Motor brand is also one of the core reasons in selecting Asia Motor, furthermore its company distribution network as of since 1965 have been matured and controlling large traffic in sense of party needed in a successful network. Lastly the company also announces with well function internally such as low turnover rate. These points allowing us to believe that Asia-Honda ventures is going to turn out fine. As such we recommended Joint ventures in South Korea due to its potential and Honda future development. 3.2 Exporting Exporting is not a new term for Honda. In fact Honda had been an expert in exporting worldwide where any place u name it, as long as there is demand, shipment of Honda cars can directly send to your dealer or home in no time. Using exporting as main expansion strategy for Honda is a success for many decades, however they have always overlook what their competitors are doing. Toyota are using this expansion strategy as well an if Honda is an expert in exporting cars, Toyota is a grandmaster. When we suggest export as Honda future expansion strategy we realizes the fact that Honda are doing it now, good, but not good enough. In this case we suggest that Honda uses this expansion strategy, exporting in a whole new market penetration rather than the traditional car/motor vehicle market. We suggest aircraft market penetration worldwide. If we look at Honda current research on car, we will discover that Honda had a very success researched on hybrid and fuel efficient engine currently focusing on cars and motor vehicle, In fact, Honda GX NGV is termed as the cleanest car on earth as far as centralized agitation engines are concerned, apply that to an aircraft and we have a whole new level of airplane. Competition in the aircraft industries are High, dominated mostly by Boeing and follow up by airbus it will never be easy as it suggest in the report, but chances are there to expand worldwide in a whole new categories of market. Suggesting in exporting in aircraft is not bold for Honda there has been a history for Honda in aircraft development since the 80s. According to the data we acquired on the internet and book research, Honda had been study small sized business jets in the since 1980s, using engines from other manufacturers. TheÂÂ  Honda MH02ÂÂ  was fabricated and assembled at Mississippi State Universitys Raspet Flight Research Laboratory in the late 1980s and early 1990s. The MH02 was a prototype using composites with an organic matrix. Since that a prototype of Honda Jet had been on the development. The Honda Jet made its maiden flight in December 2003. It debuted to the public at theÂÂ  EAA Air Venture air showÂÂ  inÂÂ  Oshkosh, Wisconsin, in July 2005. On July 25, 2006, Honda returned to Oshkosh to announce it would commercialize the Honda Jet. Honda established theÂÂ  Honda Aircraft CompanyÂÂ  to seek both type and production certification of the Honda Jet. Production is to take place in the United States. The company estimated the sales would be around 70 to 100 per annum. The certification of aircraft (FAA)ÂÂ  is expected to follow around August 2011. Delivery of the first plane is planned for the third quarter of 2012. In recent event, the Viking pioneers had been using Honda aircraft engine as their Viking aircraft engine and it had been a huge success and it is considerable that a Viking aircraft engine is the only modern and reasonably priced aircraft engine available today. Honda has reach a stagnant growth in cars and automobile manufacture worldwide. If Honda start exporting aircraft as their new expansion strategy it might became one of the competitor for Boeing and triumph in a whole new market level. 3.3 Strategic Alliance Honda should apply strategy alliance as its future expansion strategy to enter the new market. Through strategy alliance, all the automobile company can work together to achieve same goal by using the least resources as they share the resources, information, capabilities and risks to achieve it. One of the successful examples by using strategy alliance is Yahoo and Sina. They teamed up together to offer auction service in China. This partnership will leverage both companies respective users bases as Sina has 83million registered users while Yahoos expertise and technology to support the auction platform. Therefore, Honda need apply strategy alliance with others automobile company such as Nissan, Toyota, Mercedes-Benz and others. Through this, Honda and others automobile company can share their technique knowledge to resolving the specific problem or avoiding the basic mistake, develop a better function of car, design of car which better than before. For examples, Honda recalling over 172,000 vehicles because of door latch issue during July, 2012. Furthermore, Honda also can use the strategy alliance to institute of technology campus or college, so that Honda might not face lack of labor force problem in future. Honda can recruit the potential student as their technician after they graduate directly. It might not let the potential technician employ by others automobile company if Honda has the opportunities to do so such as having contract to the potential students by providing scholarship to them. Besides, institute of technology campus or college can provide the specific program which require by Honda to train the student so that student is more familiar to Honda company job scope after they graduate. One of the examples is HP is partnership with UoPeople (university of the people), which provides UoPeople students the opportunity to apply for internship to work with the HP Catalyst Initiative. 4.0 Conclusion Globalization is a compulsory for every company in order to be able to stay competitive in the market. Those without it can be easily kicked out from the market. Every bank in the world is somehow connected even though they are from different company. Two different companies with different culture can merger in order to gain win-win profit. This is why globalization is important. Honda is also the same. In order to improve the Research and Development for cars in China, Honda has joint venture with GS Yuasa Formalize Li-Ion. Successful expansion had make the success of Honda today. Every country has its own culture and government rules. Different approaches might be useful to one and not to the other. hence, it is important to research on the specific country before using different expansion strategies into the country.To conclude, sometimes different cultures, different norms and different rules and regulation might result in conflict. However, foreign market is much more beneficial to invest in compare to the local market. Is tougher, and more challenger but more profitable.

Secularism in France

Secularism in France ESSAY QUESTION: Discuss the French 2004 Law which prohibits state school students from displaying any religious signs. Briefly introduce the law, explain the reasons why this law was adopted and show how it fits with the principle of secularism in the French Republic. Since the French Revolution in 1789 and the law established in 1791, requiring the state to be neutral and all public and church matters to be totally separate, France has been considered a secular state. France has been incredibly strict on this law since it was established, believing that neutrality meant equality, which is one of the main principles in France. After a rather long period of time, the government in France eventually brought in a set of laws referred to as the Jules Ferry laws. These laws declare that all state schools are required, in buildings, staff and curriculum to be secular, no signs of religion to be shown at all. This led to the adoption of the 2004 law stating that all conspicuous signs of religion in school were to be banned. A law that arose from a crisis which started in the late 1980’s, where Muslim girls were wearing the headscarves which represented their religion in a state school. While mostly unopposed in France, the introduction of this law brought about some controversy, within France itself and around the neighbouring countries. This essay sets out to explain the 2004 law, and the reasons why it was adopted. It also intends to explore how this law fits in with France’s principles on secularity, and equality. The law that president at the time, Jacques Chirac signed off on 15th of March 2004, came into effect on 2nd September 2004, the beginning of the new school year. This law prohibits any forms of religious signs being worn in schools. Because within the law itself, there is no referral to any specific signs, the law prohibits everything, including but not exclusive to, Christian, Muslim, and Jewish religious symbols. The official name for this law is, in English, Law No. 2004-228 of 15 March 2004 regulating, in accordance with the principle of secularism, the wearing of symbols or clothing denoting religious affiliation in schools, colleges and public high schools[1]. The title of the law itself is very specific, thereby tying off the loophole that existed in the previous laws, in which the crisis began in the first place. The deep roots of the secular state of France comes from the French revolution in 1789. Before this period France was ruled by an absolute monarchy, meaning that the king and only the king had all the power to rule the country. There were no limits to how the king could rule, so frequently, kings abused that power. The king, during this period of time ruled, as he and the church believed, as a favour to God, and so the church was highly involved with the way the king ruled. After the revolution, the way the country was ruled was changed in a very large and impacting way, the state became secular, â€Å"the king now ruled by the will of the people, and not by the grace of god† (Jones 1994) France was also now ruled under the new constitution, as a constitutional monarchy, and as a republic. The people now had a rather large say in how their homeland was controlled. The constitutional monarchy brought in many new laws for how the king could rule for example, if a new law was to be passed it had to go through a series of councillors before it got to the king himself. This new constitution involved a bill for the new rights of men and citizens (excludes women and slaves). This allowed for all men and citizens to be born and remain free; this involves freedom of religion and freedom of speech, for all men and citizens to be equal; this involves equality of property ownership, and equal taxes, and lastly the republic is one and indivisible; which includes national sovereignty and the state being secular. Nearly a century after the start of the revolution, new laws came into government by the means of a man called Jules Ferry. Ferry is best known for his educational laws, which were brought in in 1882. These laws state that education for state schools in France was to be free of charge and compulsory for children aged between six and thirteen years old, and all state schools had to be secular. â€Å"Ferry’s ‘schools without God’ were bitterly opposed by the churchmen†¦ †¦Yet despite their contested beginnings the schools proved one of the most enduring cultural achievements of the early Third Republic.† (Jones 1994), this goes to show that although there was an opposition for these schools at first, they became very successful, and it was a strong support for the secularity principles of France. This practice seemed to work without a hitch for over 100 years. In 1989, a problem occurred that needed to be addressed by bringing in a new law which eventually came into effect in 2004. The issue that arose was, in 1989 three young female students were expelled from their state school which they attended near Paris, for wearing their religious head scarves to school and refusing to remove them. They even persisted to wear them during physical activity periods, and this seemed to be extremely unnecessary. This seemingly harmless act in the students eyes, led to their expulsion. It was a complication, because teachers and headmasters did not know how to deal with this issue, as it had never occurred before, so it was decided upon as the students had broken the law they were to be expelled. Many people found this disciplinary act excessive, and it caused a great uproar, involving young female students all over the country to wear their headscarves to school as well. Because of the la rge scale of unhappiness of the people of France, the news was all over this case, which led the High Administrative Council to realise that some higher form of discipline had to happen to regain control of the state. This was the key issue that led to the development, and adoption of the law in 2004. The students most likely thought their act was acceptable, because of one key mistake in the Jules Ferry Laws of 1882. These laws only refer to the buildings, curriculum and staff to be secular at all times. There is no mention of students at all. Therefore, the three students who inadvertently started the conflict in 1989 obviously saw this as a loop hole, and that nothing was wrong with what they were doing. Which in terms of the law, there wasn’t. It mostly came down to the fact that the French people had a very ‘set in stone’ opinion on the way the country should be, in regards to the way that they were interpreting the laws. The past events of the country led it to become secular, and the people of France believe that this consists of everything. Even as the new law has come in, there are still certain places which are not actually stated in the laws at all, like universities and private schools, the laws on this subject are rather specific. The wearing of headscarves in public places in France could be viewed as a negative also because of the links that it has with Islamic fundamentalism. Though most of the 5 million Muslims, or 8.3%[2] of France’s population, practice moderate religion, there are is a small percent of those who are fundamentalists and are using the steady increase in the Muslim population to their advantage. France battles severely with the fear of having terrorist attacks on its hands from people of its own soil e.g. Algeria and also attacks from Saudi Arabia. Although there is an option for people to attend religious private schools in France, there have been some cases where organised Islamic militant groups have forced young female students to wear the headscarf to school in order to pressure other girls to do the same. There have also been cases of withholding these students from certain classes in school which the groups believe are against their beliefs. This is an example of another just reason of why the law was adopted. On the other hand, although there were many reasons for adopting this law, there were also many reasons against. One of these reasons was, the adoption of this new law faced a lot of opposition from other nations- on an international level. One of the opposing nations was Britain. A great deal of British Muslims were against the adoption of this rule, many taking on the belief that it contradicted France’s law of religious freedoms. The British government were also on board â€Å"in condemning the French for trying to ban religious headwear and symbols in state schools† (Adenekan 2004). The ban faced all sorts of opposition, even from other religious divides in Britain, saying that it was among their basic rights as humans to wear symbols of their religion. Many believe that is part of their identity, and taking that away will cause divides in the community. Another nation which is severely against the law is United States. The nation of the United States believes that students can wear their religious symbols in schools without challenging the secularity of the state. One of the biggest problems that America has with this law is that it does not allow the integration process, â€Å"In this view, banning headscarves in public schools is meaningless in the face of problems that are primarily social and economic.† (Vasse 2004). The United States holds a similar secular principle, but the primary purpose for this adoption was to make sure that the government would not interfere with church business, to keep religion protected from the state, not the other way around. There were groups of people who were backing the law because of the women’s rights. They thought that the Muslim women who were having to wear the religious headscarves made the women inferior, as their rights were oppressed heavily by the men, and their religion. Some could argue the other side of this argument though, it is said that when the protests occurred when the law was first on the cards in 2004, the women who turned up to protest all claimed to wear their headscarf of their own free will. This shows the diversity of the way people reacted to this law being brought in, there were many reasons for the law to be brought in, and just as many reasons to oppose it. The law fits in very well with the secularism principles of France, and a key example of this is the French motto itself, which is still used today in modern day society, Libertà ©, à ©galità ©, fraternità ©, meaning liberty equality and fraternity. The reasons for this law fitting in with these principles are stated under the declaration of rights for citizens and men that were established during the revolution in 1879. The first, Libertà ©, states that all men should have freedom of religion. The laws which France has relating to religion, is to ensure that all citizens and men have that right to their own religion. This way there is no stat church so no real pressure on citizens to conform to the normal religion. That in part is what this new law is trying to fit to, to make sure that students do not feel pressured, or offended for that fact, because everyone has different belief. The option for religious students to go to a private religious school, means that there is no real excuse for the behaviour that caused the adoption of the law in the first place. The way that the French society stands, is that there is options for everyone, to fit with the principles that the state runs by, for religious freedom. There are those who will argue that people should be able to express their religious freedoms everywhere, but it is fair to say that this just does not simply fit with France’s secularity principles, if it was the case to express religion everywhere there would be too many complications. It is clear to see from the evidence that France may have had no other choice but to adopt this law. As the only way to regain control of the country, and as a way to keep to the principles and practices of the French state. After the adoption of this law, there was talk of Germany taking on similar laws. It is plain to see that although there were many protests against the law at first, the country runs smoothly with it in place, and it creates a blanket of peace, and keeps the majority of people happy. The problem of religious symbols being worn in schools was resolved by the ruling of this law, which won in government by the majority of the vote. A country that has similar principles as France is New Zealand. In New Zealand there is more leniency within the laws, as in New Zealand it is not against the law to wear religious symbols in public, but it is a secular country all the same. â€Å"France is not the only Western country to insist on the separation of church and state but it does so more militantly than any other† (Astier 2004). This is reflected in the current events of France. After the introduction of this law, it was thought that the conflict of the wearing of religious symbols in public schools was resolved. But recent news stories have revealed a new perception on what religious symbols actually are, and how other innocent pieces of clothing and appearances are being viewed. A very recent news story on BBC states how â€Å"France is facing a fresh backlash against its strict secular policy after it emerged a 15-year-old Muslim girl was sent home from school because she was wearing a long black skirt.† But the harsh reality is, how can a long skirt be considered a religious symbol? There are plenty of non-religious people who wear skirts, whether they be long or short, as an everyday item of clothing. The real questions are ‘where is the line defined with the extent of what a religious symbol is?’ and ‘when is enough, enough?’ Bibliography Adenekan, Shola. 2004. British criticism of headscarf ban. February 12. Accessed May 03, 2015. http://news.bbc.co.uk/1/hi/education/3477109.stm. Astier, Henri. 2004. The deep roots of French secularism. September 01. Accessed April 13, 2015. http://news.bbc.co.uk/1/hi/world/europe/3325285.stm. Britannica, Encyclopaedia. n.d. Jules Ferry. Encyclopaedia Britannica Inc. Accessed April 29, 2015. France, Law department of. 2004. Law No. 2004-228 of 15 March 2004 regulating, in accordance with the principle of secularism, the wearing of symbols or clothing denoting religious affiliation in schools, colleges and public high schools. 09 01. Accessed 04 30, 2015. http://www.legifrance.gouv.fr/affichTexte.do?cidTexte=JORFTEXT000000417977dateTexte=. Jones, Colin. 1994. Cambridge Illustrated History Of France. Cambridge University Press. Lyon, Dawn, and Deborah Spini. 2004. UNVEILING THE HEADSCARF DEBATE. Legislative note, Netherlands: Kluwer Academic Publishers. Unknown. 2015. France outcry over Muslim schoolgirls skirt ban. 04 29. Accessed 05 01, 2015. http://www.bbc.co.uk/news/world-europe-32510606. —. 2004. French MPs back headscarf ban. 02 10. Accessed 04 29, 2015. http://news.bbc.co.uk/2/hi/europe/3474673.stm. —. n.d. The official website of france. Accessed 04 30, 2015. http://www.france.fr/en.html. Vasse, Justin. 2004. Veiled meanng: The French Law banning religous symbols in public schools. Research report, Washington: The Brookings Institute. [1] Name of law acquired from http://www.legifrance.gouv.fr/ on 24 April 2015 [2] Estimated number, retained from the work of Vasse page 3

review potter3 chapter 1 :: essays research papers

The Characters in Chapter One â€Å"Owl Post† of â€Å"Harry Potter and the Prisoner of Azkaban† by J.K.Rowling In class, we listened to the first chapter of â€Å"Harry Potter and the Prisoner of Azkaban†. This is indeed an extremely interesting chapter since it contains all the basic information you have to get to understand the â€Å"Potter Universe†. It gives quite detailed information about most of the important characters. The chapter starts with very important information about Harry. It says:† Harry Potter was a highly unusual boy in many ways. [†¦] And he also happened to be a wizard.† As the story unfolds, you get to know Harry as a boy of thirteen years with untidy jet black hair who is quite small and skinny for his age. His eyes are bright green and he wears round glasses. The most important feature, though, in the description of his appearance is the scar on his forehead, shaped like a bolt of lightning. The book explains that Harry got the scar when his parents, James and Lily Potter, wizard and witch themselves, were murdered by the dark wizard Voldemort, the most vicious of his kind for a hundred years. This explains why Harry has to live with his only living relatives, whom he obviously dislikes. It is also made clear that Harry only spends the summer with his relatives to go back to Hogwarts School of Witchcraft and Wizardry for the rest of the year, which he has attended for the last two years. His relatives are his uncle Vernon Dursley, aunt Petunia Dursley and his cousin Dudley Dursley. They are non-magic folk, so-called Muggles, and they are extremely scared of anything that has to do with magic. This shows when Harry’s uncle roars at one of his wizard friends on the phone:† DON’T YOU COME NEAR MY FAMILY!†. To the Dursleys it is very important to make a good impression on their neighbours and so they are terrified of anyone finding out that Harry is a wizard and goes to Hogwarts. They think that magic people belong to some kind of a lower class, which shows clearly when Uncle Vernon screams at Harry:† HOW DARE YOU GIVE THIS NUMBER TO PEOPLE LIKE- PEOPLE LIKE YOU!† Magic people seem to be dirty and worthless and even dangerous in his eyes. Three of the magicians closest to Harry are characterized in chapter one in detail. First, there is Ron Weasley, one of Harry’s best friends at Hogwarts.

Women Conform More than Men Essay -- Conformity Psychology Gender Role

Women Conform More than Men Studies over the years have shown a higher rate of conformity among women than men. Psychologists have attributed this difference to many areas, such as personality traits, differing views of conformity, social status, and situational forces. The following research and studies illustrate the findings which confirm this hypothesis. Personality Traits of Men vs. Women According to Eagley, Wood, and Fishbaugh (1981), women are more concerned than men about the quality of interpersonal relationships. Women take greater responsibility for establishing and maintaining interpersonal bonds, whereas men do not. Also, women are more empathetic and more accurate at decoding nonverbal communication than males. Male gender roles also claim that men should remain independent and not agree closely with others, while it is seen as acceptable for women to conform to group behaviors. According to the studies by Maslach, Santee, and Wade (1987), part of the masculine gender role is to be independent and assertive, therefore leading males to conform less. At the same time, they stated that part of the feminine role involves being sensitive to others, therefore leading to conformity to maintain harmony. These contrasting personality traits found in men and women set a solid foundation for their conforming or nonconforming behaviors. Male vs. Female Views on Conformity A study completed by Santee and Jackson (1982) helped determine that females assess conformity as a more positive, self-defining act than males do. Females are seen as being more sensitive to others, and therefore conform more to keep a state of peace. Males, on the other hand, are more likely to deviate from a group ... ...Personality and Social Psychology, 40(2), 384-394. Johnson, R. A., & Schulman, G. I. (1989). Gender Role Composition and Role Entrapment in Decision-Making Groups. Gender and Society, 3(3), 355-372. Maslach, C., Santee, R. T., & Wade, C. (1987). Individuation, Gender Role, and Dissent: Personality Mediators of Situational Forces. Journal of Personality and Social Psychology, 53(6), 1088-1093. Santee, R.T., & Jackson, S.E. (1882). Identity Implications of Conformity: Sex Differences in Normative and Attributional Judgements. Social Psychology Quarterly, 45(2), 121-125. Workman, J.E., & Johnson, K.K.P. (1994). Effects of Conformity and Nonconformity to Gender-Role Expectations for Dress: Teachers Versus Students. Adolescence, 29(113), 207-221.

Shakespeare Theme Essay

A. P. Literature How does Shakespeare express theme through language? Shakespeare, an extraordinary writer, uses many literary techniques which prove his mastery of English. His most fascinating technique however, is displaying theme through language. In his play â€Å"Hamlet†, Shakespeare uses language to address existential dilemma, truth, and death. These themes significantly shape â€Å"Hamlet† into the masterpiece it is. In his play, Shakespeare expresses existential dilemma through Hamlet. Hamlet’s life so far has gone roughly in a negative direction.His father, the King of Hamlet, has passed away; and disappointingly, Hamlet comes back to a crowd that is busy acknowledging the new king, Claudius, and is forgetting about the death of his father. Shakespeare uses language to express theme through Hamlet’s soliloquy, â€Å"To be, or not to be†. In his soliloquy, Hamlet asks himself whether he should kill himself, or keep going. Hamlet illustrate s the strain that many people feel at one point or another, the world is just too much. Another theme that Shakespeare expresses in his play through language is truth. For a â€Å"madman† such as Hamlet, he is pretty intent on getting his facts straight.Hamlet wants to be sure Claudius is his father’s murderer before he takes any drastic action. After being enraged by his father’s speech, Hamlet tries to find out the truth. In Act 3, Scene 2, Hamlet stages a play called â€Å"Mousetrap†, which portrays the death scene his father described. During that scene, Hamlet intends to watch Claudius to see if he expresses guilt. Through language, Shakespeare shows truth. Hamlet goes to great measures of finding out what is true; expressing a view that believing if another is honest is a matter of great trust, or great naivete. Lastly, Shakespeare expresses through language the theme of death.In Shakespeare’s play, Hamlet encounters death through his fatherà ¢â‚¬â„¢s ghost, and in Polonius’s and Ophelia’s demises. These run ins prompt Hamlet to look at death through different angles. For instance, the ghost of his father causes Hamlet to think about the spiritual aftermath of death. After Polonius’s death in Act 4, Hamlet compares death to the â€Å"Worm that ate the king’s corpse, that might be used to catch a fish to feed a beggar†. In other words, Shakespeare comments that death is a great equalizer, or as a stepping stone to truth away from an ambiguous dishonest world.Hamlet is a play that strongly represents the themes of the world through the language of art. Shakespeare enforces his views of the world through events that can be decoded into many messages. With just a few characters and occurrences, Shakespeare is able to illustrate themes such as existential dilemma, truth, and death. Through its many ingenious themes, â€Å"Hamlet† can be considered an outline of the treacherous world w e live in. If you take anything for granted, or trust everything you hear, your path will become a difficult one.

Case Study of Alliance Boots Plc

ALLIANCE BOOTS PLC INTRODUCTIION entirely toldiance Boots is a watch international pharmacy-led health and dishful root serving a wide field of harvest- prison terms and serve to customers over 100 huge beat in the UK. We be trying to separate how the Boots institutes intern entirelyy and internation all toldy to tell on up its goal. We ar in any case trying to encounter out how the Boots motivates its employees to be overlapive. We allow for as thoroughly as discuss its formational structure and number to communicate several(prenominal)ly varied single-valued function of the brass instrument. We try discuss its estimation dodging and organisational record memory.We volition similarly find out astir(predicate) its mark off image to the stake attainer. Customers be at the intent of their moving in and they atomic number 18 devoted to providing unmatched customers and patients sustainment by offering modern products Only at Boots with exceptional values. mass are their strength and tell us that Boots is a excellent send off to unravel. They forever and a day aim to be the employers of choice by attracting and retaining the most talented and passionate people. can GROUND OF THE COMPANY Boots had established its root in the mid-19th century by seat Boot, an agricultural worker, at Nottingham, in the UK.He opened a piddling herb doctor stack away on Goose entry in 1849. After washbasins death in 1860, his widow, Mary, proceed trading, with the admirer of her young son, Jesse, who became a full r ratiocinationer when he was 21. The memory board continued to thrive. In 1877, Jesse took sole control of the Boots. In 1920, he sold Boots to the United Drug troupe of America. In 1933, the United Drug segmenticipation sold its holding in Boots to a group of British financiers led by John Boot, Jesses son. Under Johns chairmanship, the first overseas store opened in New Zealand in 1936 key brands No7 and So ltan was both launched in the 1930s.He also continued his parents tradition of staff welfare improving working(a)s conditions, step-d receive hours and introducing pensions for all employees. More recent decades, the excogitation of successful brands such as 17 cosmetics and Botanics and fresh tune ventures such as Boots Opticians are more(prenominal) popular to the customers. A naked chapter in Boots history started on 31st July, 2006with the merger with entirelyiance Unichem, to decease part of Alliance Boots, an international pharmacy-led health and ravisher group.Their product and services are wellness and beauty, Personal care, Cosmetics and toiletries, Baby care, alveolar & health care, OTC and Prescription medicines, Perfumes, and tegument care. (www. bized. co. uk,) MISSION Their mission is to be the universes leading pharmacy-led health and beauty group. They bumpk to develop their load traffic activities of pharmacy-led and beauty retailing and pharmace utical wholesaling and dispersion across the world and become a significant player in more leading international markets. PURPOSE Their bearing is to deliver products that swear out people come along and smack their best.VALUES They believe in making a difference for the swell existence of the communities they serve. The core values are described below. * PARTNERSHIP It includes respect, understanding and working to considerher. They hold and build value done partnerships and alliances, inside and outside the business. * TRUST The tenderness of the way they do business. People assertion because they deliver on their promises. * SERVICES They hold high standards of care and service for customers and their people. * ENTREPRENEURSHIP They are innovators, satisfyking new challenges and having a pleasing entrepreneurship. SIMPLICITY They are proud of being lean and efficient, uncomplicated and easy to do business fairly. (www. allianceboots. com) AT A survey * operating(a ) over 20 countries. * It has115, 000 employees. * run more than 3,250 health and beauty retail stores. * Dispensing more than 245 million items each twelvemonth. * 1500 Stores in the UK and Irish Republic. * Serving 420 million customers (pa). * Operating over 360 pharmaceutical wholesale diffusion centers. * Cash generated from operation ? 1130 million. * Revenue is ? 22. 5 billion. * EBITDA is ? 1,360 million. * Trading Profit is ? 1,074 million. www. allianceboots. com) BUSINESS surround OF THE BOOTS The organizational environs consists of indispensable and external purlieu. Alliance Boots operates in highly prepossessing markets with potential for significant long boundary developing. The Company expects to gain life foresight and product innovation to continue to jampack demand for prescription medicines and related health care services. At the same time, they believe that a growing customer focus on personalised well being will drive demand for health and beauty consumer products and related services. Fig The Organizational milieu of BootsLegal environmental Technological semi governmental Social Economic External purlieu Communication External Environment - institution Strategy Change Internal Environment (Writers observation) INTERNAL ENVIRONMENT In order to sustain an organization, it is necessarily to correct internal structures, process and behaviors to enable to distinguish with complexity and the pace of external change. It is pertain most organizations scheme, teamwork, solicitude, leading style, working practices, empowerment, employment standards, etc.tera * schemaJohnson et al (2008) say that strategy is the didactics and scope of an organization over the long term, which achieves advantage in a ever-ever-changing environment with the fulfilling stakeholder expectation. The Boots strategy is to focus on its twain business activities of pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalizing product brands to create a third dimension. * tilt According to Mullins (2007), every(prenominal)(prenominal) change becomes welcomed as an opportunity for increasing cogency and construction new organizational success.Boots increase womanly participation in the workforce and addition of services. It also changed the sophisticated schooling engineering science where cognitive skill demands. It has created fast monotonous and flexible organizational design. The company plans to push increasing the number of Boots stores through new openings and pharmacy acquisitions and fuck off also besides commenced a trial with Waitrose to sell discriminating product ranges in each others stores. * INNOVATION According to Mullins, innovations get hold from technological advancements, new processes, and improvements in all major areas of organizational activity.Boots c at one timentrates in expanding their core busine ss in existing markets, act to deliver productivity improvements and other personify savings, pursuing growth opportunities in discriminating new high growth markets. Boots is ceaselessly launching products in the new markets. * conversation Boots everlastingly focus on customers/patients necessitate and services. Their converse and distribution channel is well updated which improves productivity. EXTERNAL ENVIRONMENT The external environment is the pressures of the organization from outside that can govern and affect the surgical process of the organization.The significant environmental pressures are the PESTEL which locates for Political, Economic, Social, Technology, Environmental, and Legal factors. * POLITICAL The political environment of a republic predisposes by the political organizations such as philosophical organization of political parties, ideology of government, polity, taxation, employment law, slew union policy and activities. Boots are also impact f or political decision in the UK. The UK government is cutting the employees from most of the sectors. As a result, people will have no enough silver to knock off on health and beauty. ECONOMIC It is in the first place concern about total gross domestic product of the country as well as consumers expenditures and disposable income. It is also included bills exchange rates, tax regime, wage rates, lovesome material prices etc. Boots is a international company. So, during inlet, UKs currency rates bring down down and Boots lost lots of money to exchanged currency from other country to UK. * SOCIAL It concerns about demographic trends, lifestyle preferences, social values, distribution of incomes, education and health, push back mobility, attitude to work, discrimination trends, skills availability, etc.Boots neer discriminates any employee. Boots always tries to adopt antithetical life style in different countries, languages, traditions, people expectations etc. * TECHNOLOG ICAL The technology adopted by the industries determines the type and type of goods and services to be produced and the type and case of plant and equipment to be used. The technological environment influences the business in terms of investment in technology. It refers to the innovations of IT, nanotechnology, new production methods and process, take of expenditure on R&D by organizations rivals etc.Boots uses to invest more money on research and maturation of its cosmetics and medicines. ENVIRONMENTAL It golf links to the Green issue of the environment, reducing cyanogenetic emissions, pollution, spills, hazard prevention, disposable of wastes or rubbishes etc. Boots dedicates to reducing the deoxycytidine monophosphate intensity of their business and continued to launch specific carbon reduction initiatives. For example, Boots UK launched in August 2009 an sensation campaign aimed at reducing competency use in its retail stores.In February 2010, Boots UK received the Car bon Trust measuring stick in recognition of recent achievements in reducing its carbon footprint. oer 50% of the waste, they create as a Group recycles. * LEGAL It deals with international law, legislation and taxation, human rights concerns, local canon. It also concerns international trade agreements, employment and safety law, and product safety issues etc. Alliance Boots operates in regulated markets. It could be adversely affected by changes to existing law, new regulation such as licensing regimes for pharmacies, prescription impact regimes. www. boots. com) agreementAL STRUCTURES OF BOOTS theater director managing director music director Finance Director header decision maker Health & Beauty Chief decision maker Legal Chief executive Health & Beauty CEO Chief Executive Pharmaceutical Wholesale Division chairperson of the be on Director Director Director Director Chief Finance Director (www. theofficialboard. com) Organizational structure is the formal system of t ask and reporting relationships that controls, coordinates and motivates employees so that they work together to achieve organizational goals. (Buchanan and Huczynski, 2004. P. 874)It is the pattern of relationships among positions in organizations and among members of the organization. Structure makes possible lotion of the process of direction and creates a manikin of orders and commands through which the activities of the organization can be planned, organized, directed and controlled. Mullins (2007, p. 564) Alliance Boots has a suave organizational chart. In the structure, we can see that at that place are eight directors including be on of Chairman and non executive directors. Under Board of Chairman, there are six Chief Executives who are responsible to report to Chairman.All the Executives are the same level in decision making. This structure helps Boots to do emend communication between go on management and employees as well as increased team spirit too. Hence, we ca n see less bureaucratic power which helps to make decision easily. It also improves sound coordination and well-timed passing discipline among the different surgical incision within the Boots which increases productivity. This flat structure is in general helpful to do faster responses to changing condition. This flat structure has demerits in Boots.Here, workers whitethorn have more managers for one labor which creates confusions. It is mostly helpful for a small organization but Boots is such a large organization, where it will have demerits. As a result, this will reduce the growth of the organization. (www. learnmanagement2. com) (www. blurtit. com) MOTIVATIONAL FRAME take in MOTIVATIONAL individual(a) Colleagues The Manager Customers Organization FRAMEWORK (www. ashridge. org. uk) ORGANIZATION The organization will can the structure and processes such as functioning management and reward schemes, reproduction, interesting work.In the organization, leaders and managers m ust earn the respect of others, create an appropriate working environment and provide opportunities for people to grow and develop. THE INDIVIDUAL Individuals adopt to be more open about component values with assistants and managers. Organizations need the accurate strategy and processes that make it abundantly consume-up the ghost that individuals have a responsibility for their own development. THE MANAGERS The Boss provides a of the essence(p) region in the motivation process not only acting as a role model but valuing each of colleagues in a way that makes them feel motivated.COLLEAGUES Colleagues can play a crucial role in motivation at work. By sharing skill and ability, every employee will be motivated in the work place. THE CUSTOMERS People will be motivated by feedback from both internal and external customers and clients. We should regularly review and share the results of feedback with staff. FACTORS AFFECTING EMPLOYEES PRODUCTIVITY The proportion that measures th e efficiency of the resources concerned in production of products and services is called productivity. It is also the ratio of inputs and outputs of the production. (www. ayushveda. om) The factors that affect the employee productivity are as follow * upbringing AND DEVELOPMENT If the employees are not trained properly in their particular meditate role, then the organization cannot get the gain ground from the employees. Sometimes Boots cannot get enough time to schedule the learning timetable. COMMUNICATION thither will be constant communication among top management, middle management and the employees. save sometimes there is miscommunication or take time to communicate within the Boots because of managers holiday, mesh break down etc. * WORK LIFE BALANCEIf the husband or wife works together and there are kids, there will be a problem to match the time table. Boots gives priority to those families. * PAY AND BENEFITS If the employees get under pay, a late payment, or price payment, then they will not be encouraged to perform better the job. * strengthener AND RECOGNATION Sometimes employees are not rewarded for worthy services which create employees opposition to send off the job. * WORKING ENVIRONMENT If the working environment is not suitable for employees or the coordination and cooperation is wishing, the productivity will be low. EQUALITY AND multifariousness If there is any discrimination, the productivity will decrease and employees will dissatisfy. Boots strictly follows the rules and regulation about equality. * OTHERS There are fewer more factors which affect the productivity, such as poor management, slow decision taking, lack of trust, stress level, conflict, frustration, etc. WAYS OF motivate KEY EMPLOYEES IN BOOTS An organization has many an(prenominal) attributes to its success one of which is motivation of staff of the organization.Boots has various ways of motivating their workers release them satisfied which encourage them to go earlier and deliver. * TRAINING AND DEVELOPMENT Boots provides an on gillyflower module and training for their staff. This enables them to fulfill their potential at work. The organization makes a significant investment in the development of a range of training. This helps new employees of the organization feel as part of the team and makes them more confident. This year, Boots put extra investment into developing their pharmacists and registered technicians supporting them with their continued professional development. DISCOUNT FOR STAFF PURCHASES Employees get fires for purchases on Boots and non-boots products. They obtain 12% discount on Non-boots products and 25% discount for boots products. either employee, within a year gets replicate discounts for 2days, which means 25% and 50% for non-Boots and Boots products respectively. This makes them necessity to stand in the organization. * HEALTH policy Boots believes that their responsibility is to look after their coll eagues health which will help them deliver better customer service.This is oddly beneficial to the employees though this is not compulsory. It encourages them to stay with the organization therefrom longevity of service, interior working knowledge and greater output. (www. boots. com) * RETAINING AND packaging The organization is decidedly particular about recruiting, retaining and promoting diverse employees in the organization. Therefore they achieve for this through hard work and hence contribute enormously to the success of the organization. * bewitching REMUNERATION Salary is also other factor that encourages employees to work.If they are well paid they feel like coming to work coupled with a enjoyable working environment at Boots, their employees get an increase in salary every year especially when the economy is stable or growing. * HEALTH AND SAFETY Boots always provide the right equipment to do the job. All the training regarding health and safety provide every empl oyee to protect them as well as customers. (www. allianceboots. com) APPRAISAL SYSTEMS OF BOOTS As mentioned above Boots appraises its employees once a year. They are informed when they are going to be appraised and what is expected of them.A form is inclined to each line manager for every employee just to tick the most suitable one. It describes the employees work performance. Feedback is given to employees, so they will know where to improve. The performance management cycle of Boots Plan for performance appraisal Informing employees about appraisal Feedback and working to achieve goal work appraisal of employees Appraisal systems depend upon the individual performance which includes quality of services, customer care knowledge, flexibility of working time, competences, skills, learning achievement, relationships with colleagues etc.ORGANISATIONAL RECORD KEEPING It is where an organization records information from the time it creates to the time of its disposal. Record keeping i s truly essential for an organization because it helps keeps the organization on track and thus achieves organizational goals. Record keeping helps the organization to monitors its pecuniary transaction. In Boots, record keeping uses for stoppage financial transaction and recording information about employees such as employees personal data, training records, how many times an employee has been absent.Boots keeps its records for two years then at the end of the two the last year records destroy and a new one is started again. (http//en. wikipedia. org/wiki/Records_management) Boots always keep employees personal data on the QT and maintain the rules and regulation of the Data Act. All employees have personal record commove where all the information are stored in secret. (www. 123helpme. com) CONCLUSION Boots has a outstanding character about health and beauty products at the UK as well as all over the world. It is a delightful place to work everyone says.They have to work nea r with manufacturers and pharmacists to improve health among the local communities as well as national level. Boots should give priorities about customers loyalty, retention, communication and in store marketing. In the current economic recession in the UK, they have to monitor all the financial activities to minimize the cost. There will be commitment and clear indicators from top level to lower level. Motivation is essential to business success. Boots needs to pay more attention about employees learning and development to meet the future demands of the organization.