Delta Assignment Example | Topics and Well Written Essays - 500 words

Delta - Assignment Example It is clear from the facts provided in the case study that JetBlue and Southwest adapted technology and blended it perfectly with the customer needs. The use of live TV, paperless environment, online ticketing services, effective and use of laptops by the pilots as well as use of routes which were less served by others was some of the key activities performed by these firms to remain profitable and leading airlines in the industry. Pilots were using emails to forward their suggestions whereas the flight maintainece records were being computerized thus making the technology the key part of the overall operations of these airliners. It is however, critical to note that both these firms also actually focused upon meeting customer needs. The CEO of JetBlue used to interact directly with the customers thus offering a firsthand experience of customer expectations and these airliners responded to such expectations by offering customers what they needed. It is relatively difficult for the larger airliners to actually maintain the low cost carriers due to various reasons. Not managing disruptive technology effectively is one of the reasons as to why such larger airliners actually could not keep pace with the more agile and low cost carriers. The complacency of the organizations along with the already established rigid procedures may have further restricted the ability of these firms to actually execute the low cost strategy. These services were operated by already the same people who were also responsible for operating the premium services of the airliners. Bureaucracy, established unions and other organizational factors made it relatively difficult for larger firms to actually capitalize on the opportunities offered by the low cost carriers. Though the airliners industry was deregulated during 1970s however, the presence of the unionized labor actually made it relatively difficult for such firms to focus on reducing the cost and achieve